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Serial entrepreneur Aruni S. Gunasegaram is a veteran of Austin’s technology startup industry.
Gunasegaram has worked at SecureAuth, Khoros, Sailpoint, WP Engine, and other local companies. She also served as director of operations for the Austin Technology Incubator.
Mr. Gunasegaram was also the co-founder of Magellan International School, a nonprofit language immersion International Baccalaureate school. She also serves as an adjunct lecturer on entrepreneurship at the University of Texas at Austin McCombs School of Business, where she currently serves as an MBA project coach.
Mr. Gunasegaram is the co-founder and president of Isochron Data, a web and mobile applications company serving the vending machine and packaged ice industry (also known as the “Internet of Things”), and is responsible for the company’s first $1 million in revenue. and raised $15 million. In addition to equity financing, he built a team of employees, board members, and advisors. She co-founded her web and mobile application company Babble Soft, aimed at new parents.
Gunasegaram talks about the lessons he’s learned from his entrepreneurial journey in this episode of the Idea to Invoices podcast. Here are some key takeaways from the discussion. The entire podcast is embedded below and can be found on all popular podcast platforms.
1. Customer-centric approach: Mr. Gunasegaram emphasizes the importance of understanding customer needs and pain points for business success. Successful companies often start by providing solutions that improve people’s lives.
2. Human relations in customer support: Despite advances in technology and automation, maintaining a personal touch in customer support is still important. Mr. Gunasegaram highlighted the challenge of balancing automation with personalized customer interactions and emphasized the importance of the human touch in customer satisfaction.
3. Common challenges across the industry: Aruni identifies a common challenge across industries, including cybersecurity, data privacy, and education technology: maintaining a personal touch while leveraging technological advancements. She emphasizes the importance of being an advocate for customers, especially in difficult situations.
Four. Austin Technology Incubator (ATI) Experience: Gunasegaram talks about her role at ATI and how it shaped her perspective on supporting entrepreneurial CEOs. She recognizes the stresses and challenges that entrepreneurs face, and emphasizes the importance of having a support network for entrepreneurs, and the need for community events and networking opportunities.
Five. The importance of mentorship and networking: Gunasegaram emphasizes the importance of mentoring and networking in an entrepreneurial journey. Informal mentorship, learning from experiences, and building meaningful connections can greatly contribute to personal and professional growth.
6. Support for female entrepreneurs: Gunasegaram acknowledges the gender disparity in venture capital funding and advocates for increased female representation in decision-making roles within VC firms. She emphasizes the need for education, guidance, and system changes to address this imbalance.
7. Focus on the journey: Gunasegaram’s perspective on entrepreneurship emphasizes the importance of embracing the journey, learning from failure, and constantly evolving. She recommends books such as ‘The Alchemist’, ‘The Monk and the Riddle’, and ‘Siddhartha’ to gain her insight into her journey as an entrepreneur.
8. Future Plans: Gunasegaram says he is interested in supporting other entrepreneurs, investing in exciting companies, and exploring creative aspects such as singing, songwriting, and publishing.
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