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Home»Stock»Victoria’s Secret stock falls after announcing weak sales outlook—key areas to watch
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Victoria’s Secret stock falls after announcing weak sales outlook—key areas to watch

The Elite Times TeamBy The Elite Times TeamMarch 7, 2024No Comments3 Mins Read
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Important points

  • Shares of Victoria’s Secret fell 26% in after-hours trading after the company issued cautious sales guidance that was lower than analysts expected amid a downturn in North America’s intimate apparel market.
  • The company announced a new stock repurchase program that will allow it to repurchase up to $250 million of its common stock.
  • A close below the key support zone between $20 and $21.50 could open the door for the stock to retest its all-time low of $13.62.

Shares of Victoria’s Secret (VSCO) fell 26% in after-hours trading Wednesday night after the lingerie retailer issued a cautious sales outlook amid weak apparel demand in the North American market.

The company said it expects net sales to be about $6 billion in fiscal 2024, short of the $6.19 billion that Wall Street had expected. Victoria’s Secret’s first-quarter sales are expected to be down mid-single digits from $1.407 billion in the first quarter of last year. Analysts, on the other hand, expect the lingerie retailer to post sales of $1.39 billion in the same period.

The intimate apparel maker cited a weak outlook in North America as the reason for its cautious guidance. Victoria’s Secret CEO Martin Waters said: “As we enter the new year, we recognize that the broader North American underwear market has been weak for four consecutive quarters, and that we believe we have an appropriate short-term outlook. “We have a conservative business plan,” the company said in its financial results announcement. .

For its fiscal fourth quarter, which ended Feb. 3, the company reported adjusted earnings of $2.58 per share, beating analysts’ estimates of $2.46 per share. Revenue for the period was $2.08 billion, an increase of 3% year-over-year, consistent with consensus view. The company estimates that the extra week increased revenue by about $80 million in the quarter. Meanwhile, same-store sales fell 6% during the same period, compared with a 6.3% decline in the Wall Street model.

The apparel maker said its gift-friendly product selection, improved customer experience and marketing efforts boosted sales during the holiday season. The company also announced a new stock repurchase program that allows for the repurchase of up to $250 million of its common stock.

Despite a bullish golden cross pattern forming on Victoria’s Secret’s charts in late December, the stock has traded nearly flat since then. Amid the earnings-related weakness, it’s worth keeping an eye on the key support zone between $20 and $21.50. A close below this important technical area could open the door to a retest of the stock’s all-time low of $13.62, set last October.

Victoria’s Secret stock fell 26.2% to $18.90 in after-hours trading.

Comments, opinions and analyzes expressed on Investopedia are for informational purposes only. Please read our warranty and disclaimer for more information.

As of the date this article was written, the author did not own any of the securities mentioned above.

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