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This Wednesday, I spent my lunch hour watching a blockchain founder self-immolate.
The man known as Burnt Banksy, who is known for setting Banksy on fire, was perfectly fine because he was wearing a flame-retardant suit and had a fire extinguisher nearby. This particular pseudo-immolation was to celebrate the launch of the blockchain mainnet, rather than self-immolation as a form of political protest.
I was promised something more fundamental than his somewhat sacrilegious act of burning Banksy. What I got instead was a small act that (according to one of my fellow bystanders and a friend of the firebug himself) actually upset only one person. Yes, everyone is mad at Burnt Banksy for setting Banksy on fire and destroying his art, but the only one mad at him for setting himself on fire and risking being lightly burned is his mother. .
I’ve previously written about blockchain startups and how difficult it is to release cutting-edge crypto technology online and make it sexy. No wonder crypto founders literally set themselves on fire to draw attention to what is essentially pressing Enter on a computer.
In real life, cryptocurrency companies in the past have gone to even more extreme things to promote their products. In 2018, an initial coin offering marketing stunt went awry and led to the Sherpa’s death after the team attempted to install a hard wallet containing $50,000 in native cryptocurrency on the summit of Mount Everest. More recently, the memecoin Elon Goat Token has since acquired only its namesake cricket. deliver A $600,000 monument to Elon Musk in the shape of a goat will be presented at Tesla headquarters. Even fiction has problems elevating code firing. Ali Jewels’ crypto-thriller, released last month, leaves the protagonist on a glass bridge during a thunderstorm when he presses a fatal button on his laptop, firing a life-saving code.
There’s nothing inherently wrong with wanting to release company news in a big way. Especially when he works at Web3, the remote-first work ethos of cryptocurrencies means that success requires long days and nights sitting in a chair and in front of a computer, sometimes completely alone. It means you need to work.
So it’s no surprise that cryptos want fireworks and explosions when they reach big milestones, such as the limited release of a crypto-scented perfume that smells of ozone and moss in a shopping mall in Bahrain. , which also explains some strange crypto marketing strategies.
In its most egregious form, crypto-stunt ads could potentially lead to celebrity-studded Super Bowl ads, but they could actually be outdated, and even include Kim Kardashian’s Instagram It even settled with the Securities and Exchange Commission for $1.2 million over its approval.
But all in all, this week’s blockchain launch and human self-immolation did not harm any works of art or even anyone (one person at the front of the crowd was a third-degree Despite the fact that I was trying to gamble that I would get burned).
And while we’ll likely see no more Crypto Super Bowl ads in the near future, and a noticeable decline in crypto shoutouts overall on celebrities’ Instagrams, we’re going to have a little extra fun to celebrate the release of new computer code. It might not be that bad.
Sure, it might be creepy and someone’s mother might get mad, but if your main activity is sitting in front of a computer from 9 to 5, there are worse ways to spend your lunch break than watching an amateur pyromaniac show. There is no doubt that there is. A warehouse in the depths of Brooklyn.
But on the other hand, it might be worth your time to put out that fire gimmick and instead try building a product that people actually need and that will outlast the news cycle. Just food for thought.
I’m not really interested in technology, and I’m not really interested in finance. I’m interested in writing stories and watching strange events unfold. That’s how I ended up with cryptocurrencies.
But since I lack the passion for the nitty-gritty of cryptocurrencies and blockchain: finance, technology, privacy, yadda yadda, I’m going to write about things that actually interest me instead. Everything about cryptocurrencies has very little to do with cryptocurrencies.
That’s what this column is about. All the unrelated stories coming out of the blockchain and crypto space, what I think about them, and how I, a skeptical former Russian literature major, am getting past this.
My perch as an outsider is what allows me to do what I need to do. They give their opinions on all aspects of cryptocurrency issues, add no restrictions to the game, and have no skin in the game.
If you want to talk to me about cryptocurrencies, let’s get off topic.
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