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Breathtaking excitement about how brands can theoretically use generative AI turns into marketers finding real-world use cases for the technology, such as improving consumer experience through chatbots As time goes on, some brands are starting to add more powerful features in addition to executive investment in AI titles. Strengthen our product, data, and engineering teams while serving at the VP and director level.
Previously, brands like UnitedHealth Group and Dell Technologies hired chief AI officers (CAIOs). In contrast, Simon Rusty, his CMO at recruitment firm Aquent, confirmed on his LinkedIn that he has 201 CAIOs, most of them within technology consulting firms. Meanwhile, consumer goods brand Coca-Cola has been a pioneer, appointing Pratik Thakar as global head of generative AI last year.
The growing importance of Gen AI for brands is creating opportunities for cost-effective content production. However, the rising cost of AI and legal and privacy concerns make it risky for brands to rely solely on one executive team to develop and manage strategy.
“What we’re starting to see is a gradual strengthening of the team,” Rusty said. “With that comes the need for director, vice president, and higher-level roles needed to drive AI forward. The chief AI officer role is on the rise, but it is by no means universal. there is no.”
Three examples of roles
Wells Fargo, for example, is hiring a Director of Generative AI with “8+ years of quantitative analytics experience” to “identify top-priority Generative AI use cases and execute on these priorities.” The job posting lists the salary range for this position as her $207,900 to $431,900.
Meanwhile, NBC Universal is seeking a Director of Product, Generative AI and Search, and Global Streaming with at least “six years of product strategy/management experience in the media or consumer technology space.” This role will report directly to the VP of Personalization and Search and will be responsible for driving engagement metrics such as time spent per user and frequency of views. The salary range for this position is $160,000 to $210,000.
