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“Reference customers praise the company for its level of service and ability to act as an extension of their internal marketing resources,” the company said.
RYE BROOK, N.Y., March 13, 2024 (GLOBE NEWSWIRE) — Anteriad, a global B2B marketing solutions provider, today announced that it has been recognized in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1. We announced that we were selected as an excellent company. The report recognizes Anteriad’s position as a full-funnel marketing provider, with Anteriad poised for “strong global expansion highlighted by the acquisition of BNZSA, a global sales support and Sales as a Service provider, in 2023. “We are focused on implementing demand generation,” he said. ”
Forrester also praised Anteriad’s data quality and compliance, saying, “Anteriad prioritizes compliance throughout its data collection and processing activities and has completed an impressive set of data privacy certifications.” states. They believe that Anteriad received the highest score in the criteria ‘Compliant Data Collection’ and ‘Global Distribution Strategy’, demonstrating Anteriad’s ability to deliver high-quality data solutions on a global scale. . Anteriad ranked in the top five in the strategic category, highlighting the strength of the company’s vision and plans to deliver value to customers in the future.
Forrester’s report identifies, investigates, and evaluates 14 marketing and sales data providers across 28 criteria and identifies these providers as “the top vendors in the market.” Forrester recommends that businesses look for providers that:
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Driving alignment between marketing and sales execution – Forrester’s scoring models offer “the depth of data, breadth of services, and breadth of capabilities to support the needs of marketing and sales users as a leading B2B data provider.” We strongly support our providers.
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Tight integration across a wide range of revenue operations platforms – Forrester says, “Accurate and timely data is the foundation for driving revenue growth, but the insights it provides can lead to efficient and coordinated activation.” is equally important.”
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Helping companies move beyond the era of large, resident databases – Forrester calls it “efficiency by focusing on a company’s ability to identify prospects and demonstrate proactive buying behavior within strict conditions of business suitability.” It emphasizes the transition to
Anteriad was also ranked as an Outperforming Company in The Forrester Wave™: B2B Intent Data Providers, Q2 2023, with highest scores for Innovation, Data Security and Compliance, Accuracy and Noise Filtering, and Data Delivery Criteria . Forrester says: “The convergence of traditional demand marketing and ABM, driven by the increased availability and quality of intent data providers, is enabling modern marketing and sales teams to have a unified view of prospects and customers that incorporates the business and behaviors that matter. “signal means we need to prioritize efforts that are coordinated around it.” ”
“Data is the foundation of a successful B2B marketing strategy and we are pleased to be recognized by Forrester as another Wave of Strong Performers. From our perspective, data is the foundation of a wide range of full-funnel solutions, including analytics and managed services. We’re honored to be recognized for prioritizing data quality. Our data not only performs exceptionally well, but also for enterprise customers with needs ranging from awareness to end-of-sale. ” said Rob Sanchez, CEO of Anteriad.
The Forrester Wave™: B2B Marketing and Sales Data Providers, Q1 2024 can be accessed here.
About Anteliad
Anteriad puts B2B marketers in front of their next customer and ahead of their competitors. Companies like IBM, Microsoft, Forbes, SHRM, and Lenovo benefit from our high-fidelity B2B buyer data, full-service and self-service multichannel execution, phone-based conversion services, analytics, and expert advice. and generating impactful ROI multiples. Our award-winning Anteriad Marketing Cloud platform tracks over 500 billion buyer-related signals each month. Our international division, BNZSA, provides GDPR compliant data and qualified leads directly to your sales teams using his BDR, which provides local expertise in 26 languages. Start creating your future today – get to know us at https://anteriad.com/.
contact:
emily riley
eriley@witstrategy.com
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