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Google’s launch at POSSIBLE signals a bright future for cultural inclusivity and representation in marketing
new york, March 14, 2024 /PRNewswire/ — Beyond Ordinary Events, Inc. and Possibleis a major marketing event, today announcing that for the first time ever, Google is bringing a revolutionary Human:Human (H:H) experience to POSSIBLE. Designed with a human-centered approach, H:H helps participants build stronger cultures, companies, and communities. Google will exclusively debut this immersive, face-to-face, comprehensive leadership experience at his POSSIBLE on January 1, 2016. Thursday, April 18th in 8:30 a.m. (Eastern Standard Time).
H:H uses experiential design to disrupt learning paradigms to create and sustain behavior change with a particular focus on navigating systems, behaviors, and the weight that helps transform human engagement. This transformative experience creates meaningful connection points between Google/YouTube and its high-value customers and partners. First, we’ll focus on POSSIBLE’s marketing industry customers. By bringing this experience to the event, Google is moving beyond product innovation through its commitment to a diverse, equity, and inclusive industry by investing in the future development of inspired and inclusive leaders. We aim to create meaningful value.
“Our industry is at a tipping point, and senior leaders must balance business transformation, shape company culture, develop talent within their organizations, and uphold leadership commitments to diversity, equity, and inclusion. These leaders play a vital role in business transformation. We are looking for partners who can transform humanity and help us develop the tools to become better leaders.” Ta. Anne Marie Nelson Bogle, Vice President of Advertising Marketing at YouTube. “Human:Human, built in partnership with Performance Paradigm, is our answer to those looking to build inclusive leadership capabilities. It’s a truly unique, immersive and transformative experience that you can take home with you.” ”
Designed for leaders who use a human-centered approach, H:H invites participants to use their lived experiences, environments, and personal experiences to build stronger cultures, stronger companies, and stronger communities. It challenges us to consider the weight that we carry. By fostering workplace dynamics based on meaningful relationships, empathy, and compassion, H:H is building toward a progressive future.
“Google’s H:H initiative evokes the curious and experimental spirit we bring to POSSIBLE this year. This will set the stage for DEIB’s future in the industry.” Christian Muche, CEO and Co-Founder of Beyond Ordinary Events & POSSIBLE. “We are thrilled that participants will have the opportunity to immerse themselves in this hands-on, collaborative experience that will only be showcased at this event. POSSIBLE has been committed to these DEIB and cultural expression goals from the beginning. I made it.”
Google returns as Premier Sponsor of POSSIBLE, inspiring advertisers about the opportunities ahead as we collectively define the future of marketing. Google executives and industry leaders join us on stage to explore the role of AI in navigating the evolving landscape. Learn more about privacy-first solutions and mastering YouTube in an interactive workshop. Table Talks provides a forum for marketers to discuss AI in commerce and strategies for a cookie-free world. Google-hosted spaces provide networking opportunities with industry leaders and product experts.
For the first time ever, Google is bringing an innovative Human:Human (H:H) experience to POSSIBLE. This immersive program goes beyond traditional learning paradigms and invites leaders to consider real-life experiences in a completely curated environment. Designed with a human-centered approach, H:H helps participants build stronger cultures, companies, and communities.
POSSIBLE will be held at Fontainebleau Miami Beach. April 15th to 17th. This tentpole event brings together some of the most influential marketing, business leaders and visionaries in technology, digital, media, entertainment and culture.
POSSIBLE will feature 14 tracks of carefully selected content, masterclasses, workshops, exhibitions, outdoor activation areas, VIP networking and entertainment. More than 200 marketing industry leaders will grace his POSSIBLE stage. The agenda is live, with more speakers, sessions and celebrity headliners added every week.
For more information and to register, please visit: Possible event.com.
About Possible
POSSIBLE is a premier marketing event owned and hosted by Beyond Ordinary Events, Inc., specially curated for the larger marketing ecosystem including brand, technology, digital, media, culture and more. The second edition leverages MMA Global’s omnichannel expertise. April 15-17, 2024 Held at Fontainebleau Miami Beach, it combines all previous MMA global events into one huge, immersive and captivating extravaganza. Filled with content for forward-thinking marketers combined with innovation and emerging technology, POSSIBLE is a place for the entire marketing and media community to network with industry peers, share ideas, present their vision, and explore business opportunities. It becomes a center for creating ideas and discussing mutual issues.Conceived and created by co-founders Christian Muche, POSSIBLE is quickly becoming the marquee marketing event of the year.Please register to attend Possible event.com.
About performance paradigms
Performance Paradigm is a human capital consulting firm with a mission to improve organizational culture and employee engagement, creating experiences at the intersection of mindset and performance. The performance paradigm believes that learning and behavior change are most transformative and sustainable when disruptive situations occur. We offer niche curriculum offerings through immersive keynote experiences, live and virtual training experiences, workshops, executive coaching, and strategic consulting focused on justice, equity, diversity, inclusion, and belonging. We specialize in design and delivery. We do this because we believe that human connection and understanding are the foundation for changing lives and behavior.
PerformanceParadigm.com
About MMA Global
With more than 800 member companies around the world, MMA Global is the only marketing industry association that brings together the complete ecosystem of marketers, martech, adtech, media and other marketer-supporting companies. Achieve growth today. Led by CMOs, MMA helps marketers lead the imperative of marketing transformation by addressing marketing’s unanswered questions and challenging commonly held beliefs. We are committed to science and questions. We believe that constructively challenging the status quo is essential to creating new and even revolutionary marketing effects. MMA also works directly with members and business leaders to proactively adopt peer-led, proven, science-backed best practices without compromise. MMA invests millions of dollars in groundbreaking research to provide marketers with hard truths and actionable insights and tools. MMA educates, empowers and enables marketers to shape the future success of marketing while also driving business growth.
Members include AT&T Communications, Adobe, Ally BankAppsFlyer, Bank of America, Campbell Soup, Clear Channel Outdoor, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Diageo, Morgan Stanley, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Cargo, Kroger, L’Oreal, Major League Baseball, Mastercard, McDonald’s Corporation, Meta, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., T-Mobile united states of america, Twitter, Uber, Walmart Inc., Walt Disney Company, Yahoo!, and more. The world headquarters of MMA is located at: new york city Developing regional business in 14 countries Asia Pacific (Asia Pacific), Europe/middle east/Africa (EMEA) and latin america (Latin America). For more information, see www.mmaglobal.com.
Press contact:
sarah vinson
DiGennaro Communications
[email protected]
chuck jones
Beyond normal events
[email protected]
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