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“There are three reactions to design: yes, no, and wow! The goal is wow.” – Milton Glaser.
Sarika Singh, founder and principal interior designer at Entracte, takes these words of Glaser seriously. She has an unwavering commitment to continuous learning and self-improvement. This way of life eventually led her to start her own venture. Entracte is dedicated to addressing the challenges individuals and businesses face when creating indoor spaces that are both functional and aesthetically pleasing.
“I approach all my endeavors, be it running a business, nurturing a family life or personal growth, with the same passion and vigor.” Her passion for creativity drew her to interior design, and she studied at IIM Bangalore. My degrees in Business Administration and Entrepreneurship programs helped me form this venture. “Upon graduating in Interior Design, I made the proactive decision to start working part-time in the field. This early experience allowed me to gain valuable practical experience while completing my studies. It was a period of immense growth and learning as we had the opportunity to collaborate with experienced architects and designers in Delhi.”
She says this about her business: “One of the main problems we are trying to solve is the lack of personalized and efficient interior design services in the market. In addition, the line between design aesthetics and practicality is often blurred, resulting in designs that look good but are not practical. However, this results in a space that does not meet the practical requirements of the users. ” By leveraging her expertise, Entracte can provide customized solutions that address these pain points. “We take a collaborative approach and work closely with our clients to understand their vision, budget, and functional requirements. This personalized approach not only ensures client satisfaction, but also It also helps us stand out in a market that is growing,” she adds.
She spoke about the significant challenges she faced and added: “At the beginning of my career, one of the biggest challenges I overcame was the “thinking bottleneck” of people. ”
Looking to the future, Sarika envisions expanding Entracte’s geographic reach, diversifying its product and service offerings, and prioritizing talent development and mentoring. “Our future expansion plans are guided by a clear vision, strategic foresight and a commitment to excellence. Achieve sustainable growth by remaining agile, adaptable and customer-centric. We are confident that we can create lasting value for our customers,” she concludes.
Her journey is a testament to the transformative power of purpose, passion, and perseverance. With each of her projects she works on, she not only shapes a physical space, but, in a way, inspires others to dream boldly and pursue a path to greatness.
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