Narrator: Ashwini Iyer Tiwari, Indian film director and writer

Ashwini Iyer Tiwari is a professional turned filmmaker. She had always been interested in painting and art and joined Leo Burnett as her art director apprentice. She gradually moved into the creative side, becoming a creative director and working with brands such as P&G, Sony Entertainment and Television. In her 16 years of service, she was responsible for her entire ASEAN region. Working with promotions and campaigns was her forte and that’s where her interest in storytelling began. Some of the best campaigns in her 12 years at KBC have been handled by her, most notably that she has brought more women to the spotlight. She immediately began her writing and began working on the script. And soon her first film ‘Nil Battey Sannata’ was released. She went on to do films like Bareilly Ki Barfi, Tara, for which she won many awards. Currently, she is directing a film on the life of Narayan Murthy and Sudha Murthy.

Talking about the turning point, she says, “I think Bareilly Ki Barfi was really a turning point for both of us in terms of what we’ve done.I was there too, and Rajkanmal… Rao has also come. The joy is to see unknown people just coming.”

“I want to make stories that I believe in and give wings to more directors and storytellers who can make a difference through their stories. That’s why I founded Earthski Pictures. .And I made a short film ‘Aankahi’.”I did a series on Netflix and then Gul Ki Murgi did another show with Sony.After that, I produced ‘Talla’ last year and Piyush The director and screenwriter were the first people I worked with, and we knew each other from our days working at Leo Burnett.”

Here’s how she came up with her creative ideas: “I came back from the shoot of Nil Batti Sannata. I was at Delhi airport from Agra and I was very bored. So I read a lot of books and picked up this book.” “Love “Ingredients” was so easy to read that I finished reading it and went home. I thought this could be made into a movie. And Nitesh Tiwari (my husband) read it and made it into a film. “What inspired us to write ‘Bareilly Ki Barfi’. Everything in life, sometimes impulsive decisions in life is a good thing. Sometimes it backfires, but it’s a risk-free life. What is that?”

Currently, she has a great interest in the country’s arts and crafts, paintings, textiles, and textiles. Currently, she partners with many young textile designers to tell their stories through something called Roots. She also launched her Earthsky Moon, a digital communications, advertising and writing agency.