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We are currently in the Ramadan season, and in order to support the fasting Muslim community, independent creative agency UltraSuperNew Singapore has made all food-related content on users’ browsers available from sunrise to sunset. I’ve created a Chrome extension that specifically blocks it.
Aimed to provide a virtual respite from “constant culinary temptations,” the extension blocks images of food and allows fasters to “stay focused on what’s important.” do.
The agency explained that the priority is to maintain mental and physical discipline as people spend the day refraining from eating and drinking. “The modern working day is spent so much time online, whether it’s reading articles, researching topics, or simply keeping in touch with friends and family, that we are bombarded with a constant barrage of food ads and food-related content. “This may further improve concentration,” the company said in a statement. .
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“As the holy month of Ramadan begins on March 10th and ends on April 10th, our Muslim friends are taking a break from online images of food while observing the sunrise-to-sunset fast. ” says the extension’s overview page. “This is a time where you can be thankful that you are not bombarded with food ads and images and can focus on fasting without temptation.”
Elric Carvalho, head of creative at UltraSupernew Singapore, said: “As we are in the business of inciting temptation and creating desire among consumers, we want to do more this Ramadan. , we wanted to show our support to the community,” he added.
To increase awareness of your Chrome extension, influencers help spread the word across their channels. UltraSuperNew plans to share more details about this extension across its social media channels, including Instagram and TikTok.
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