[ad_1]
You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.
“I am an artist of my own life and strongly believe in creating new stories, characters, and outcomes through intentional choices and actions.” In this statement, Amrita Sethi shares her thoughts on her career in banking. revealed one of the guiding principles that helped it transition to its current position as one of Dubai’s most popular names in the field of non-fungible token (NFT) art. “The transition to art was not only a professional decision, but also a spiritual and emotional journey,” Sethi says. “A few years before I left the corporate world, an encounter with an Indian spiritual leader named Manoj Rekhi profoundly changed my outlook on life and sparked an interest in the interconnectedness of mind, body, and soul. This spiritual quest was complemented by research in neuroscience: linguistic programming (NLP) and insights from various experts laid the foundation for a process of transformation that ultimately led to an embrace of entrepreneurship and It set me on the path to rediscovering my artistic voice.”
Today, Sethi is known for creating a unique art form called SoundBYTES. There, he captures the essence and structure of sound waves and transforms them into visual stories through art. “This innovative approach is born from the idea that one word can evoke countless images, and challenges the traditional notion that a picture is worth 1,000 words.” she explains. “Essentially, my art encapsulates the belief that our words and thoughts have the power to shape reality, akin to the ability of artificial intelligence to generate visual interpretations from textual input. I am.”
Since launching the concept, Sethi said SoundBYTES has rapidly gained traction and achieved significant milestones for the artist, including creating the first audio-generated art installation at Art Dubai, one of the largest international art fairs in the Middle East. I was able to achieve this. In 2019, he participated in Expo 2020 Dubai and created one of the largest augmented reality murals at Dubai International Financial Center (DIFC).
As for this year, Sethi says he will be launching a digital collectibles collection called Bucket Monster that combines art, storytelling and technology. “It’s designed to offer a unique spin on the bucket list concept, turning it into a story about life’s experiences, challenges, and the emotions we accumulate,” Sethi explains. . “Each piece in the 5,000 NFT Collection series will encourage audiences to take an introspective and introspective journey, highlighting the importance of our choices and how to overcome life’s hurdles.”
What was interesting about interviewing Sethi for this feature was her insight that reinventing life and business is not a one-time event. On the contrary, she suggests that at every stage of life we pass various hurdles from which we need to emerge. They are better versions of ourselves. In line with this sentiment, Sethi is currently focused on overcoming the challenges she faced in her art field. “Traditional art narratives have long celebrated male artists and undervalued female artists,” she says. “This imbalance extends to museum collections and exhibitions, where women’s work is underrepresented. In the commercial sector, auction records show a significant preference for work by male artists, and art This highlights the gender disparity in the evaluation and recognition of
According to Sethi, the emergence of the digital art and NFT space presents a new frontier with fewer gatekeepers and a more level playing field for women. “In these areas, I saw opportunities to use my platform to advocate for diversity and inclusion to assert my presence and voice,” she says. “The digital realm, and in particular the NFT space, essentially democratizes the distribution and perception of art, allowing artists like me to bypass traditional barriers and connect directly with audiences.”
Amrita Sethi is set to launch a digital collectible collection called Bucket Monster.Source: Amrita Sethi
Time for change? How-to (by Amrita Sethi)
respect the process “Recognize that mistakes are part of the growth process. Regularly reflect on your mistakes, address them, learn from each mistake, and progress with clarity and insight. This practice , is essential to personal growth and successful career transitions.”
Remember to wear your mask first (always) “Make your health a priority. Nurturing your mental, physical, and spiritual health creates a solid foundation for lasting success. Being healthy and whole allows you to meet challenges and You will be better equipped to inspire others and achieve your professional goals.”
Become a learner of everything “Embrace the idea of continuous learning and curiosity. Whether through courses, workshops, or independent study, engaging in continuing education opens new opportunities and helps you adapt to new professional environments. and grow.”
Related: Focusing on artists from Africa, Dubai-based Effie Gallery makes its presence felt in the Middle East art world.
[ad_2]
Source link
