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While there are many startup companies touting AI inventions, UConn entrepreneur Jasdeep Singh ’21 MBA has found a more valuable way to tell his company’s story around microneedling.
His strategy is to use thoughtful stories to humanize abstract issues.
With just a three-minute pitch, which you can watch here, Singh’s company STMPatch beat out nearly 1,000 applicants and 45 finalists to win the Food, Nutrition, and Health category at the 15th SXSW Festival. did. The event was held on March 9th and 10th at the SXSW 2024 Conference & Festival in Austin, Texas.
According to a statement from SXSW, “This year’s participating companies represent the most cutting-edge technology from around the world and are the most talented pool of applicants since the inception of SXSW Pitches.” “To date, 647 companies have participated in his SXSW pitches, and over 93% have received funding and acquisitions worth nearly $23.2 billion.”
STMPatch is a microneedling and drug development business with the potential to revolutionize access to lifesaving medicines for animals and humans. This technology supports most types of vaccines and therapeutics, including macromolecules and compounds that benefit from multiple, long-term administration. The business was launched in 2023 with support from UConn’s Technology Commercialization Services Department.
“Winning on this pitch was a testament to our ability to connect the importance of our product to everyone’s existence,” says Singh. “Storytelling has a beginning, an arc, and it can also mean simply adding context to an answer. The key is to make the technology understandable, which is why using plain language is so important.”
Singh noted that his company was the only one to mention animal health at SXSW.he also believes STMPatch The “ability to help everyone in the supply chain” proved to be an advantage, especially since many other startups were proposing the idea of AI to replace humans.
“Our long-term goal is human health. We were the only ones to not only talk about animal health, but also connect animal health to food and diseases that are transmitted across species,” Singh says. .
This innate ability to help judges understand the impact on the big picture ultimately helped Shin make the winning pitch.
He says the goal is to transition the company from animals to humans within about three years. In the meantime, he will focus on market testing and expanding market relevance.
“I am so passionate about our product and our mission that every time I have the opportunity to talk about our company, I am even more motivated to move forward,” he says. “This is one of our biggest stages and I am deeply moved by the committee’s belief in the ‘what’ and ‘why’ we are working so passionately to improve health around the world. I am.”
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