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Olivia Culpo and Christian McCaffrey perform “Zero to Hide” for BODYARMOR Zero Sugar Campaign
Body Armor has tapped model Olivia Culpo and her fiancé, 49ers running back Christian McCaffrey, the sports drink brand’s longtime partner, for its first campaign for its latest release, Zero Sugar.
The new ad spot shows fans how the couple live together and how the brand’s new Zero Sugar Sports Drink has nothing to hide as it has zero sugar, zero carbohydrates and no artificial sweeteners or colors. , we get a glimpse into the couple’s life and how they have “zero things to hide.”
“The launch of BODYARMOR Zero Sugar was our biggest innovation to date. This is a huge moment for us and frankly for the zero sugar category,” BODYARMOR CMO Tom Gargiulo said in a statement. “To meet the expectations of this new product line, we wanted to bring in new and influential talent that felt authentic, and Olivia Culpo was a top priority.”
BODYARMOR’s “Zero to Hide” campaign is currently running across streaming CTV and audio platforms, digital, social, and programmatic, and the brand says it will expand to out-of-home media, retail activations, and local markets around the world. will be expanded through sampling events at in this country until 2024.
The Coca-Cola-owned beverage brand launched a line of sugar-free sports drinks in January, following emerging brands such as PRIME and Electrolit. Coke’s other hydration brand, Powerade, also sells zero-sugar and zero-carb versions in its five SKUs.
In its BevNET Live Winter 2023 presentation, SPINS reported that low and no sugar is driving beverage growth, with sales of sugar-free beverages increasing 15% year over year.
The BODYARMOR Zero Sugar Series currently comes in four flavors (Fruit Punch, Lemon Lime, Orange, and Cherry) and in 16 oz, 20 oz, and 20 oz sizes. Pack of 6, 28 oz. Bottles are available at retailers nationwide and online at Amazon and Walmart.com.
Coca-Cola, Recover180 takes to court during March Madness
Coke Zero Sugar wants to bring some flavor to Center Court this March Madness season, with a campaign centered around the idea that being the best fan “can be a coveted job.”
The brand will launch a long-running NCAA men’s basketball tournament program that will celebrate fans with new television creative featuring two former college athletes, Jay Williams (Duke University) and Aliyah Boston (South Carolina). The ad first aired on March 9th against North Carolina Duke and will run through the National Championship Game on April 8th.
The Coke Zero Sugar campaign extends beyond the courtroom with additional elements such as digital and social execution at NCAAA Men’s (Phoenix) and Women’s (Cleveland) Final Four host cities and on-campus events at the university, outdoor advertising, sampling and experiential activities. and is expanding. Nationally.
But Coke isn’t the only brand looking to win on the court. RECOVER180, a new organic hydration sports drink from serial beverage entrepreneur Lance Collins, creator of Fuze, Core Hydration and Casa Azul, has announced a partnership with Duke University basketball guard Jared McCain. RECOVER180 and McCain are teaming up to invite the brand’s Instagram followers to a Marchmania giveaway for a chance to win prizes including a year’s worth of RECOVER180 and autographed merchandise.
Simply launched colored glassware collection
Coca-Cola’s fruit juice brand Simply Beverages is capitalizing on the #colouredglassware trend, which has garnered over 2.9 million views on TikTok, with a new collaboration with luxury glassware brand Estelle.
Starting March 26, Simply will celebrate the collaboration by giving away the first collection of glassware in a box set containing 52 ounces of glassware. A bottle of orange juice and a hand-blown champagne coupe and Sunday lowball glass ($205 value).
During an unofficial “brunch hour” starting at 11 a.m. on the 26th, fans can visit the microsite to register for a chance to win one of the limited edition boxes.
Accelerator onboards Shilese Jones, Lindsey Horan as brand ambassadors
Accelerator Active Energy has added USA Gymnastics star Shilese Jones and U.S. women’s national soccer team captain Lindsey Horan as its newest brand ambassadors.
Jones, who is competing for a spot in the 2024 Olympics, has already achieved impressive results on the road to Paris, helping the U.S. win its sixth and seventh consecutive world team titles in 2022 and 2023. ing. Horan is a two-time Olympian. He made his Olympic debut in 2016 and helped the U.S. win a bronze medal in 2021.
Jones and Horan join a roster of ambassadors with diverse backgrounds, including gymnast Libby Dunn and NFL tight end Travis Kelce.
Founded in 2019 as A SHOC, Accelerator features a proprietary blend of natural caffeine, plant-based thermogenics, and antioxidants that boost metabolism and improve focus. All products are his NSF certified and available at retailers nationwide including Target, Walmart, 7-Eleven, QuikTrip, and Meijer.
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