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10-Part 1-Year Marketing Training Curriculum
Marketers regularly ask me what I think. associate You need to learn about marketing. Here’s a quick list 10 Associate Marketing Programs We offer comprehensive marketing and business development education designed to improve your skills and put you on a strong path to becoming a future rainmaker.
Research shows that young lawyers value high-quality professional development training. Training programs can reduce costly turnover.
So what are the 10 most important marketing training presentations for law firm employees?
I always recommend starting with (1) Niche/Industry Marketing A program that helps you find a specialty that you can work on dominate over time. It’s basically strategy and personal branding.
Trying to be a market leader in a small, specialized industry or practice area is much more efficient and effective than marketing general categories like “commercial litigation,” “M&A,” or “real estate.” This is an approach.
In such a general field, they are buried in the middle of the pack as just smart but undifferentiated lawyers. (You don’t want to be known as a generalist when the next recession comes; it’s too easy to fire people now and replace them later when business improves.) Some specialized skills or industry expertise We would like to provide the following. It will be difficult for companies to replace it.
Once you’ve narrowed your focus to get noticed, we recommend the following: (2) creating individual marketing plans; This identifies groups and organizations that can directly support and work with the effort. This will also determine the specific steps needed to achieve market leadership.
We will then provide the following training (3) networking and room work, It’s to teach you what to do when you’re in a room or conference full of targets. This includes where to put your name tag, how to pass your business card (yes, business cards are still important), what questions to ask, how to enter and exit a conversation with a new contact, etc. , with specific and specific tips.
You should also focus on your listening skills. Beginner rainmakers tend to talk too much. Help them focus on learning about their prospects rather than talking about themselves or their law firm.This also includes how to build your network onlinemuch of the activity has moved there in recent years.
after that (4) Tell your story online: 10 tips to improve your Google search results It shows you how to use social media to get your name out there and build your online reputation as a trusted expert.
If they are networking, potential clients will search for them online. We can influence what these prospects see and know about your lawyers, especially at critical times. Harness the power of Google and all internet platforms (LinkedIn, Twitter, YouTube, Instagram, etc.) to help you tell a strong, inclusive, and positive story.
Next, (Five) LinkedIn for Lawyers will teach you how to write a compelling LinkedIn profile that uses all the right search engine keywords to convincingly tell your story to potential customers looking for more information about you. Most prospects read a lawyer’s girlfriend’s LinkedIn profile before deciding whether to call, so it should be great.
Also useful is (6) business development training, Rainmaker shows you step-by-step how to turn contacts into leads and then customers. This will also strengthen the listening skills techniques you learned in your previous networking training. Seasoned rainmakers know that sales come from listening and asking the right questions.
In addition, all employees must learn: (7) Customer service strategyIt shows the importance of service characteristics such as responsiveness, clear communication, timeliness, and accessibility, and how to keep a company’s customers satisfied and interested in using the company next time. Masu.
Many employees need to be taught the important difference between technical skills and customer service. We help our clients put themselves in their shoes and empathize with the stress they feel when dealing with lawyers and legal issues.
It also helps to teach them about (8) Cross-selling; Particularly important is how to leverage regular phone calls and emails with customers to find new business opportunities. We’ll also explain how to turn a client you’ve worked with into one of your own if they leave and move on to another company.
Also include the program in (9) drug abuse and mental health. Recent studies have shown that young lawyers struggle with anxiety, depression, and other issues.than before the new coronavirus One third of all employees “Problem drinker” New research shows that stress and loneliness related to the pandemic can have the following effects: doubled these numbers. Ask them for help.
Finally, help us stay up to date with the latest information. (10) “ChatGPT, Generative Artificial Intelligence, and Code of Ethics.” Lawyers need to understand whether, when, and how to use ChatGPT. Should they use it? If so, how will they be charged? Will they be penalized by AI’s amazing new efficiencies?
This is a great comprehensive marketing education. In general, we recommend (1) delivering training over two to three half-day mini-retreats, or (2) delivering training approximately quarterly. Offering a paid program every 2-3 months may reduce participation numbers.
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