Meet the visionary entrepreneurs who are revolutionizing the skincare industry

When Orlena Nwokah Blanchard launched her brand WonderTree Skin, she wanted to create products that epitomized innovation and tradition. As one of the founders of the Crown Act, which began to eliminate race-based hair discrimination in the United States, she felt that her transition to natural skin care was genuine. This Nigerian-British entrepreneur initially started her career as an engineer, but she eventually became a powerful social worker, working with various Fortune 500 companies for over 20 years. I’ve been exercising.

Over the past few years, the skin care industry has become a goldmine for emerging entrepreneurs. Despite skin care’s popularity over the past few years, one entrepreneur is taking a slightly different approach. All of this was done under the direction of her award-winning multicultural marketing company, Seven Elements Her Group. Blanchard launched her skin care brand WonderTree Skin. This is probably her most inspired project to date.

Blanchard’s path from engineering to entrepreneurship has been seamless and true to her story, but her engineering background has given her the analytical insight to assess market needs and the following: It helped reorient the practical implications of navigating business in the digital economy, while addressing important issues. inventory, retail challenges, overhead costs, etc.

WonderTree Skin, which has a wide range of skin care products, uses moringa as its main ingredient. After experiencing a serious health scare 10 years ago, Blanchard decided to dig deeper into the skin care industry and see how she could help revolutionize it. What she discovered was a gap in the market for a product that combined scientific innovation with the time-tested benefits of natural ingredients. Moringa, a plant native to parts of Africa and India, stood out to her for its incredible antioxidant properties, high vitamin content, and versatility.

“Ten years ago, I was diagnosed with a precancerous tumor in my colon. Since that experience, I have had several different health concerns and health issues, all of which I in some way related to gut health,” Blanchard said. . “Then I learned about the properties of moringa, including its anti-inflammatory properties and its high protein and amino acid content that boosts immunity in the body.”

This led Blanchard to start researching the plant further and what she discovered was a gold mine. In addition to the obvious benefits of having her own natural skin care brand, Ms. Blanchard, who also suffers from skin problems, later discovered that moringa’s skin care benefits can reduce inflammation in melanin-rich skin. I noticed that.

“My biggest challenge with skin care disorders at the time was that most dermatologists didn’t know how to treat dark skin or didn’t have much experience with dark skin,” Dr. Blanchard said. “So I was looking for a natural solution for sensitive skin and found that moringa was effective.”

Although there are multiple species of the moringa plant, Blanchard and her team use one specific species, Moringa oleifera, in their products. According to her, this species is the most studied by investors and has all the unique properties that help nourish human skin and keep it healthy.

Several studies have found that the plant Moringa oleifera has important bioactive properties that treat serious diseases such as ulcers, obesity, and other life-threatening conditions.

“When I found out about it, I was already developing Wonder Tree, but halfway through the development of this skin care product, people like me realized that it had the potential to be even more magical. “I had sensitive skin and a skin condition,” Blanchard said.

Blanchard said WonderTree Skin’s focus on innovation goes beyond its ingredients. She has successfully leveraged her marketing expertise to build a brand that resonates with consumers who seek authenticity, transparency, and effectiveness in natural her skin care products. From sophisticated packaging to compelling storytelling, every aspect of WonderTree Skins reflects Blanchard’s vision to redefine beauty standards in a way that celebrates diversity and inclusivity. There is also a legacy of wealth that preceded Mr. Blanchard’s vision, as research shows that the global moringa market size was approximately $9.5 billion in 2022 and is projected to grow to approximately $18.2 billion by 2030. This confirms the fact that there is.

“I believe that Black people deserve a chance to take back a path to wealth and reclaim our stories. Therefore, my actions as a business owner and business leader will create a path to ownership. “It’s a huge commitment to show our kids that there is a wealth of wealth that will last for generations to come,” Blanchard said. “So WonderTree Skin is part of my desire and vision to build something that will have economic value for my family and community for generations.”