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Conversica’s 1:1 conversational AI integration marks the most significant update to marketing automation platform (MAP) engagement capabilities in 25 years
San Mateo, California, March 27, 2024–(BUSINESS WIRE)–Conversica, Inc., a leading provider of conversational AI solutions for enterprise revenue teams, today announced a new development for its Marketing Automation Platform (MAP) that incorporates real-time human-like conversations powered by AI. We have announced our solution. Built directly into marketing efforts to generate key pipelines.
First-of-its-kind industry advancement allows marketers to integrate Conversica conversational AI solutions directly into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub, and Microsoft Dynamics 365 Marketing for highly personalized You will be able to trigger more human-like marketing. Display a dialog when a prospect shows interest and dramatically increase sales conversions by up to 10x. Conversica’s Powerful Human® Conversations maximize marketing effectiveness through dynamically generated dialogs that influence and persuade across the customer lifecycle, transforming MAP from one-sided outreach tools to AI-driven rapid response and engagement. Convert to platform.
Real-time AI conversations for marketing automation
Marketing automation platforms for one-way email outreach and lead engagement through tightly defined journeys have remained largely unchanged over the past 20 years. With the industry’s first marketing automation platform strategy, Conversica is introducing a dynamic, interactive platform that marketers utilize to increase engagement and drive leads through the funnel to post-sales loyalty and growth. embed the conversation directly. This allows marketers to immediately see results from conversation nurture streams. “No-Reply@company” is finally gone.
As part of this strategy, the company recently announced that Conversica for Marketing Cloud is now available on the Salesforce AppExchange, allowing users to embed two-way conversations directly into Journey Builder. Conversica will also be showcasing its MAP solution for Marketo at Adobe Summit, March 25-28.
Digital assistant at work
Conversica’s MAP strategy is already helping companies uncover significantly more revenue opportunities. An enterprise information management company uses Conversica’s interactive marketing automation strategy to bring back dormant leads, especially during holiday weekends when they might otherwise slip through the cracks. doing. On the Friday before Labor Day, a prospect returns home to the office and responds to a call from her company’s Revenue Digital Assistant™.
The power of an AI-powered assistant is that it can answer all of a prospect’s questions and prepare them for a call with a sales rep. When this team returned to the office on Tuesday, they had deals in their inboxes ready to sell. By the following Friday, he had closed an impressive $500,000 in deals thanks to an automated re-engagement strategy.
“We know that building two-way conversations directly into the inbound lead process works because we’ve seen it in action. The path to the next level of marketing automation. Our continued investment in leading the way is the culmination of years of perfecting marketing automation for our customers,” said Jim Kaskade, CEO of Conversica. “Marketers can finally move beyond one-sided nurturing blasts and engage with leads on a deeper level, allowing them to talk to their audiences ‘WITH’ rather than ‘AT.’ We will continue to expand the availability of next-generation MAP, with a strategy across all platforms to bring the power of two-way interactions to more marketers and integrate with the marketing automation platforms they already use. “Conversion rates are huge. That’s what marketing and sales teams care about.”
Conversica Named a Leader in Conversation Automation for B2B
This announcement follows Conversica’s recent recognition by Forrester Research as a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024. The report rated Conversica as “best suited for organizations focused on optimizing inbound and outbound revenue processes across the B2B customer lifecycle.” ”
About Conversica
Conversica provides two-way conversations that precisely activate every part of the funnel, actively increasing conversions and growth. Whether it’s converting leads with marketing, closing deals with sales, or growing existing customers with customer success, Conversica’s strong human services are key.Ⓡ Conversations are informed by the industry’s most advanced, enterprise-class, self-learning AI models derived from billions of human interactions over a decade. The Conversica Conversation AI platform is powerful enough to have meaningful conversations in real time across the entire customer lifecycle, smart enough to find and fill “conversation gaps” in your funnel, and tips and tricks. Deliver the right message at the right time to include. I’m interested in fast-tracking conversions. Influence and persuade leads, prospects, and customers through automated 1:1 interactions tailored to each contact’s unique needs by precisely attacking each gap or slowdown point in the buyer journey.
View source version on businesswire.com. https://www.businesswire.com/news/home/20240327522402/ja/
contact address
Trevor Turner on behalf of Conversica
conversica@msrcommunications.com
(415) 989-9000
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