[ad_1]
GRAND HAVEN, MI – Proven Winners® ColorChoice® Shrubs announced an impressive 2023 marketing effort with over 450 million total impressions. This remarkable achievement confirms the company’s unwavering commitment to supporting growers, garden centers, and landscapers across North America.
Proven Winners® ColorChoice® solidified its position as an industry pioneer by executing the most comprehensive consumer marketing campaign ever. The national campaign features a large line of plants designed to grow in diverse climates, including both humid and dry hot regions.
Through a strategic fusion of traditional and innovative media, Proven Winners® ColorChoice® delivers a wide variety of products including, but not limited to, National Public Radio, the Stanley Cup Playoffs and Finals in Canada, streaming television, subscription services, and podcasts. ) has successfully penetrated various platforms. In particular, the company boasts its own consumer radio show and podcast called Gardening Simplified, which ranks in the top 3-5% of all podcasts nationally based on downloads.
Gardening Simplified, co-hosted by Stacey Hirvela and Rick Vuyst, garnered a lot of attention and interest. Adriana Robinson, the show’s producer, says: “We believe in the power of education and communication. Our podcast is about more than just disseminating information. It’s about developing relationships and fostering a sense of community.”
The company’s commitment to building meaningful connections goes beyond numbers, as evidenced by its active engagement on social media platforms. Her Proven Winners® ColorChoice® Social Media Specialist Samantha Otto says: It’s a place where connections are fostered, conversations abound, and a shared love of gardening is woven into the rich fabric of a shared experience. ”
The people behind the brand are committed to consumer satisfaction, as exemplified by the personal and direct answers to more than 2,000 questions about woody ornamentals submitted to the Proven Winners® Feedback Line over the past year. We are proud of our efforts. This dedication underscores the company’s mission to bring a human voice to customer support and help individuals succeed in their gardening endeavors, whether they are novice gardeners or seasoned professionals.
Spring Meadow Nursery is the exclusive licensee of the Proven Winners® ColorChoice® series of ornamental shrubs and oversees all marketing activities to provide comprehensive support to wholesale customers and nursery industry partners. As we celebrate this monumental achievement, the nursery looks forward to continuing its innovative and engaging marketing strategy.
[ad_2]
Source link
