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A long-awaited cinematic wonder, Salar: Part 1 – Ceasefireproduced by the iconic production house, Hombale Films, featured an extraordinary marketing campaign meticulously crafted by the innovative minds at Khushi Advertising.
In a precedent-breaking initiative, Mr. Khushi spearheaded awe-inspiring promotional campaigns across the country, captivating audiences with numerous pioneering initiatives that redefined film marketing.
From the attention-grabbing 120-foot-tall cutout of Prabhas at a popular mall to his commanding presence across major cities in India, the campaign immersed viewers in a fascinating world. Salar.
From the attention-grabbing 120-foot-tall cutout of Prabhas at a popular mall to his commanding presence across major cities in India, the campaign immersed viewers in a fascinating world. Salar.
Vijay Kiragandur – Hombale Films Producer; The film starring superstar Prabhas and directed by acclaimed filmmaker Prashanth Neel required an engaging and immersive promotional campaign. We have worked with Khushi on past projects including: KGF: Chapter 2 and Kantara And we have confidence and trust in their marketing and media capabilities. We worked together to plan a 360-degree marketing campaign and Khushi smoothly executed it in targeted locations across India. ”
Vishnu Teran – Khushi Advertising CEO He expressed his gratitude and excitement. he said: Salar: Part 1 – Ceasefire has reached unparalleled scale, with trailers garnering record viewing numbers across various digital platforms and sparking passionate discussion across the media. On behalf of Khushi, I would like to express my sincere gratitude to Homebale Films for trusting us. Expectations were high and we wanted to take ownership of executing the marketing campaign squarely. We knew we needed to design a marketing plan that didn’t just spread awareness and excitement. Salar But it will also leave a lasting impact on the audience. The centerpiece of the campaign is a breathtaking 120-foot cutout of lead actor Prabhas dominating Mumbai’s prominent mall, transforming the popular shopping and entertainment hub into an immersive experience . It also created a never-before-seen video media spectacle, featuring a grand procession of movie-branded taxis. The overall media mix for the campaign also included popular TV news channels, radio, OOH, coffee shops, shopping malls, airports and other media to garner maximum attention and generate buzz. ”
About Honbare Film: Hombale Films is a leading film production company in Karnataka primarily involved in producing films in Kannada and other Indian languages. Hombale Films has produced blockbuster films like KGF, KGF Chapter 2 and Kantara.
About Kushi: Khushi Advertising is a fast-growing media and film marketing agency with presence in 30 cities, working with over 300 leading brands, production companies, shopping malls, multiplexes, business parks and Airports Authority of India . Khushi provides cinema marketing solutions, in-cinema branding, ambient, outdoor, DOOH, airport and corporate park advertising and activation solutions across India.
For more information: https://khushiadvertising.com/
Media Contact: Vikas Lokhande
Mobile phone: 9320348884
vikas.lokhande@khushiadvertising.com
Also read: “Prabhas is made of action,” says Mr. Sarar Part 1: Ceasefire Secretary Prashanth Neel
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