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Directing shoe and clothing brands to fully disclose product discounts
The Competition Commission of Pakistan (CCP) has recommended that shoe and clothing brands offering discounts ensure full and visible disclosure of actual and discounted prices.
“Brands that violate this directive may face enforcement measures by the Chinese Communist Party,” the company said in a statement on Saturday. The Chinese Communist Party has announced that it has discovered instances of deceptive marketing practices amid seasonal discounts, particularly for clothing and footwear brands. Preliminary investigations have shown that such conduct may violate section 10 of the Competition Act 2010 and amount to deceptive marketing.
The Communist Party of China announced that through investigation and preliminary investigation, it had identified 27 brands offering “uniform discounts” on their products. However, I noticed that the “uniform discount” does not apply to all products. The discounted price advertised outside the store was higher than the actual selling price inside the store. The font size of the Terms of Use Disclaimer was not legible. According to the Chinese Communist Party, in many cases there is no mention of contract terms at all.
Additionally, certain offers, such as “flat rate 50% plus 20% with bank card,” had different terms for online and in-store purchases, creating confusion and leading consumers to make uninformed purchases. This could have led to misunderstandings. “These discrepancies were observed in approximately 96% of the outlets surveyed.”
According to the Chinese Communist Party, the lack of disclosures containing important information hinders consumers’ ability to make informed decisions. Consumers were advised to remain vigilant and thoroughly check the terms and conditions of discounts and sales to avoid falling victim to deceptive marketing techniques.
The Chinese Communist Party said it had already issued “Article 10: Guidelines on Deceptive Marketing Practices,” which also prohibits “bait advertising.” This is the practice of advertising a product at a lower price and then charging a higher price at the time of purchase. These guidelines emphasize our responsibility to ensure that our terms and conditions are clearly disclosed across all media to avoid creating a false impression about our products in all media. Offer. We strongly discourage disclaimers written in fine print that are difficult to read or hide important information.
Published in The Express Tribune on December 31stcent2023.
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