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As we bid farewell to 2023, there’s no arguing that this year has been one of culmination in a symphony of curated entertainment. The people who were at the forefront of this revival of the film industry were: jawan, pattern, gadar 2 and animal, each with a revenue of over Rs 5,000 crore. But it also saw some exciting marketing trends in India and globally, especially with his highest-grossing film of 2023. barbie.
movie marketing trends
A unique marketing trend this year was renaming promos and trailers released digitally prior to release. jawan’s The promotion was called “Prevue.” pathan The trailer is ‘Pathan ka Conversation’. tiger 3 The trailer was “Tiger or Message”, dream girl The trailer was labeled ‘Pooja ka Kiss’.
Similarly, Danki ranked the trailers in the “Drops” series (Drop 1 to Drop 8).nevertheless Danki is set in a Tier 3 city and has seen a series of brand consolidations, including highly visible brands such as Astral Pipes, Qatar Airways, Ray-Ban, Coca-Cola and Vespa.Duty free shop at Mumbai International Airport partners with his SRK for promotion Danki We offer travelers the chance to win exclusive merchandise and movie tickets. The SRK fan club was used to create buzz and excitement across the city. Team SRK has issued “Danki His Passport Souvenir”. All fans who attended FDFS had their “passports” stamped with various activities.
overview
There were a few more trends, including delayed one-on-one interactions with the media after release, the White Hearts theme, and a promotional release timed to 11:11 (Purity of Love Theme). satyaprem ki kathathe worldwide release of the film Bawar The film was promoted on the Queen Elizabeth 2 in Dubai at Burj Khalifa and Dubai’s Global Village. Additionally, the following releases will be made on OTT: arches and ko gay hum kahan We implemented a very innovative billboard campaign.
barbie
However, the new movie marketing bible is barbie. Even if you’re not a fan, barbie, there was no escaping the noise surrounding the Mattel and Warner Bros. movie that took the world by storm in 2023. This was the most successful marketing campaign of the year. They literally have the world with Xbox game consoles, convertible cars, retail merchandise, Barbie Frappuccinos from Starbucks, pink burgers from Burger King, special ice cream from Cold Stone, and the Barbie Malibu dream home he rents on his Airbnb. I dyed it pink.
barbie We’re also leveraging our impressive $10 million marketing budget to tell compelling stories and themes of friendship, empowerment, diversity, inclusion, and self-identity that resonate with young girls and millennials of all backgrounds. We have created a campaign with this in mind. This strategy created and strengthened an emotional connection with the target audience, essentially unlocking new elements of the film all at once, arousing curiosity and interest.
However, what you really need to set is barbie Best of all was their ability to maintain momentum after the show was released. Many may have thought their work was done after the release, but barbie The team took an unyielding approach and continued to promote the film on established platforms, Instagram and YouTube.
Published on: Monday, January 1, 2024, 2:45 PM IST
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