Young Entrepreneur from Seagrove

ASHEBORO, N.C. (WGHP) — A young North Carolina entrepreneur has some exciting goals for 2024.

It’s been a year since 21-year-old Allie Joines pursued her dream of opening a store in Randolph County.

The Seagrove native started riding horses when she was nine years old, but says growing up there weren’t many options for finding Western-style clothing in her hometown.

“I couldn’t find much in Asheboro, so I always had to drive pretty far to get what I was looking for or order online. I wanted to see what I could offer,” Joynes said. .

joins open brand western wear company in Asheboro in October 2022 when she was 20 years old.

After more than a year as a business owner, Joines is excited to prioritize growth for Branded Western Wear Co., especially through its recently launched website.

Joynes pays close attention to its inventory, from staples like jeans to pieces that represent the latest fashion trends.

Joines says social media has been a big part of growing her customer base.

Joines said she wants to focus on providing quality products and customer service, whether she’s shipping a product to someone in another part of the country or helping someone in her store.

“I want to focus 110% on them to help them,” she said.

“If you have a dream, chase it. Go for it with everything you have,” she said.

Branded Western Wear Co. is located at 1839 US Hwy 64 E. in Asheboro.