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In a world driven by digital innovation and data-driven strategies, marketing has transformed into a dynamic and exhilarating field. Businesses are looking for fresh and creative approaches to engage their audiences, and HKUST Business School has developed the Master of Science in Marketing program, the ultimate innovative program to help businesses achieve their goals.
Professor Christian Helsen, academic director of the program and associate director of undergraduate programs at the Business School, says there is a growing demand for professionals with hard and soft marketing skills. To address this need, this program provides students with cutting-edge knowledge, tools, and decision-making frameworks to help tackle real-world challenges.
“This is a one-year, full-time program that provides participants with the general knowledge, tools and decision-making framework to meet the marketing challenges of this era,” says Professor Helsen.
Designed for ambitious students, this innovative program promises to be a shortcut for students who want to excel as marketing professionals. It is aimed at individuals wishing to join multinational corporations, small and medium-sized enterprises (SMEs), and non-profit organizations.
Professor Helsen said the program trains students to become well-rounded marketing professionals. This course focuses on developing students’ skills in developing data-based marketing strategies. Students will also accumulate knowledge in areas important to today’s employers, such as digital marketing.
Gain expertise in areas that matter
“We envisage our graduates to work in all areas of the marketing sector. Graduates can work as marketing professionals in large multinational companies or small and medium-sized companies,” says Professor Helsen.
“This program would also be a good choice for anyone looking to start their own business, perhaps a start-up where customer focus is important,” he says.
This program consists of foundational courses that allow students to gain expertise in areas considered highly important by today’s employers. These include data-driven marketing, digital marketing, brand management, and artificial intelligence (AI).
The one-year, 15-course program, which began in August, is taught by a distinguished faculty comprised of industry marketing experts and experts. Throughout the year, the team provides students with the skills and expertise to devise and implement sustainable marketing strategies in physical and digital markets.
prepare for career
Practical experience and networking opportunities also play an important role. The program ensures many opportunities and platforms for students to network with industry experts and senior executives, gain insights and explore career opportunities around the world.
These come in the form of elective options that include outreach and networking opportunities that enrich students’ business vision and expose them to the latest industry trends.
By participating in these activities and listening to talks by experts, students gain in-depth knowledge of the industry. Students will meet companies that may be suitable for them in the future. “Career journey preparation is a key part of the value proposition of a program like the Marketing MSc,” says Professor Helsen.
“We have an excellent career services team that provides all the necessary career training to our students,” he added. “However, students also have access to a wide range of online resources and networking opportunities through recruitment talks, industry presentations, career fairs, visits and more. HKUST has many opportunities and resources for students,” he said. says.
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