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Survey respondents shared positive attitudes toward AI and its professional value.
OYSTER BAY, N.Y. – Buoyed by a strong return to travel in 2023; american marketing groupaffiliated agencies expect to be profitable for the next year.
In a recent survey, 79% of respondents predicted sales growth in 2024. Of these, 31% expect significant growth and 48% believe sales will increase to some extent. Only 5% expect sales to decline slightly, and no one predicts a significant decline.
“Travel is back with a bang.” Said Kathryn Mazza-BarneyAMG Chief Sales Officer. “With so much pent-up demand, today’s travelers are traveling extensively and spending more on higher-end travel experiences. Premium and luxury will continue to lead the way in 2024.”
What advanced advisors are actively looking forward to is generative artificial intelligence. About half (51 percent) view this positively, saying it is or could be a great tool. 18 percent view it neutrally, and a further 17 percent are unsure about its impact. Only 13% had a negative view.
Advisors list AI-assisted travel planning as one of the top five trends emerging in 2024. Two-thirds (68%) of those surveyed either already use AI or want to try it. Almost a quarter (24%) of respondents said they have not used it and have no plans to try it.
“We are excited about AI’s ability to assist travel advisors with their planning and marketing efforts.” Mother-Bernie said. “We’re bringing this to our unique technology tools to free up advisors’ time and allow them to focus on what they do best: providing excellent customer service.”
While advisors are confident about revenue growth, they are also realistic about the challenges they will continue to face in 2024. The biggest concerns that come to mind for survey respondents are issues related to air travel, such as fares. They also foresee problems related to price increases and geopolitical issues. Similarly, respondents predict that competition from suppliers will drive direct bookings from consumers. After a very busy year, many advisors are also anticipating dealing with burnout.
The survey results are as follows.
Sales in 2024
- 48% expect sales to increase slightly
- 31% expect sales to increase significantly
- 16% expect sales to remain the same
- 5% expect sales to decline slightly
biggest challenge
- 25% cited aviation issues (freight costs, NDC)
- 16% cited inflation/price increases
- 16% cited geopolitical issues.
- 12% cited direct booking conflicts
- 10% report burnout
Attitude towards AI
- 35% said they might be an advisor
- 18% said it was neither good nor bad
- 17% said they didn’t know
- 16% say it’s a great tool for advisors
- 7% said it was bad for advisors
- 6% said it was a threat to their advisor
Utilization of AI
- 36% want to know how to use it
- 24% don’t use it or will never use it
- 14% use it sometimes
- 10% have tried it
- 8% use frequently
advisor from Travel Savers, Nest and wealthy traveler collection Affiliated agencies in the United States and Canada conducted the investigation from November 8 to 27, 2023.
Vicky is the co-founder of the TravelDailyNews Media Network. Editor-in-chief. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor’s degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales.
She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
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