As part of its medium- to long-term growth strategy “SHIFT 2025 AND BEYOND,” global cosmetics company Shiseido has launched a venture fund called “Shiseido Long-Term Investment for the Future (LIFT)” to support its plan to become a personal beauty and wellness company by 2023. Ventures” was launched. The newly established limited company isBecome an investment vehicle for innovative early-stage companies in the beauty and wellness space,”,and”Among other things, we are focused on investing in new technologies, innovative platforms, high-growth brands and new business models.” shared the company’s press release.
To learn more about the venture fund launch, including the company’s first investment and plans for further expansion and development in the personal care products space, CosmeticsDesign spoke to Carla Ruiz, EVP of Global M&A and Shiseido LIFT Ventures. , asked for insight.
Background of Rift Ventures
Established LIFT Ventures.Provides Shiseido with new avenues to partner with exciting new beauty and wellness startups“,” asInnovation is critical to the future of Shiseido and the wider beauty industry, and supporting, mentoring and empowering new business is a key element of our future roadmap.” explained Lewis.
She further added that venture funds are an essential tenant of Shiseido’s long-term growth strategy.With over 150 years of heritage and a diverse global portfolio of outstanding brands, Shiseido has the experience and credibility to help like-minded entrepreneurs scale and achieve long-term growth. You can share your unique perspective as you build strategic partnerships.”
