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Mahony: That’s a great question. All the organizations we work with are currently facing incredible change. And as they adapt, so do we, helping them navigate new territory with new capabilities, knowledge, and forms of collaboration. This is a process that prompts much self-reflection, and from there emerges a renewed expression of our promise to the people we serve. In this case, our Be You theme is about helping organizations truly realize their vision and achieve their mission, whatever that may be.
question: You’ve probably helped hundreds of companies rebrand in some way over the past 40 years. Does that make it easier or harder to turn the tables and essentially become a client?
Mahony: What is the saying, “Doctors make the worst patients”? But seriously, this is the same guidance we provide to our customers, and we do our best to follow it. Masu.
In a way, it was fun to “be a client.” We did a deep dive into market research, looked within ourselves, and sought feedback from the entire team about what motivates them to work at RDW and what they stand for as an agency. . The most inspiring thing was the candid conversations I had with many of my clients. Hearing loud and clear the trust and impact we have built together is exactly why we do this work.
On the other hand, like any brand, there is an emotional connection to what we have built over the years, and change is always a little difficult. Celebrating the past while also letting go and embracing the future is important for us as we enter 2024. We have diversified our practice areas and perspectives and brought on a new cadre of truly talented colleagues who are well positioned for what’s next. .
question: Please note that we have also moved into the CIC building at 225 Dyer St. (hello neighbors!). What are the pros and cons of that decision?
Mahony: Well, clearly the number one “pro” is right next to a few top reporters. And in fact everything else is also “pro”. We love this part of Providence (including the walk across the pedestrian bridge) and love being in this vibrant space with so many great companies, thinkers, and doers. CIC’s fresh and inclusive culture aligns with our own culture and aspirations. And the flexibility within a coworking space lends itself well to our unique working model. Came here on his 1st anniversary of CIC and we couldn’t be more pleased with this move and have received positive feedback from both the client and our team alike.
question: Let’s talk big picture about the future of marketing: What’s the best advice you’ll give your clients in 2024?
Mahony: Our clients are seeing the competitive landscape changing under their feet. There are so many social, economic, political, and technological changes underway. Our advice is that it’s more important than ever to listen to your market and your audience and understand how to stay ahead of the curve, stay relevant and get noticed.
For all of the reasons above, we believe 2024 (and beyond) will be a gateway year for marketing, digital, and PR. From the accelerated adoption of AI, to the evolution of social media, to the growth of the media industry (particularly here in RI), these factors are making the role of communications, how it is performed, and how it reaches people critically challenging. We are changing it. At the same time, there are also many exciting opportunities to explore. Our role is to serve as a strategic partner for our clients in all of these efforts.
This article first appeared in Rhode Map, a free newsletter about Rhode Island that includes information about local events and links to interesting articles. If you would like to receive it by email Monday through Friday, You can sign up here.
Dan McGowan can be reached at dan.mcgowan@globe.com.follow him @danmcgowan.
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