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Dubai entrepreneur Mina Al Sheikhry carves a niche with her innovative mascara brand
In the vibrant heart of the Middle Eastern metropolis Dubai, beauty entrepreneur Mina Al Sheikhry is making waves with her innovative mascara brand, By Mina Al Sheikhry. Fueled by a love of beauty and the influence of her parents, Al Sheikhri’s journey to founding her brand is a testament to dedication and innovation.
brand roots
Al Sheikhly’s passion for beauty was nurtured by her father, an interior designer, and her mother, a makeup artist and successful beauty salon founder. Her love of physics and her early career in photography also played an important role in shaping her entrepreneurial path. This unique blend of her influences led her to launch a brand that celebrates inclusivity, catering to a variety of eye shapes, lash types, and beauty preferences.
Written by Mina Al-Sheikhly: An Inclusive Vision
The brand’s core ethos revolves around inclusivity and personalization. Its products are designed to empower every woman by providing a customized beauty experience. The journey began with her family’s move from Iraq to Dubai. an arab brand We are trying to leave our mark on the global beauty industry.
Breaking the conventional wisdom of beauty
Al Sheikhly emphasizes the importance of believing in yourself, thorough research, and innovation as keys to standing out in the beauty industry. This philosophy is reflected in the brand’s latest launch, a vibrant collection of mascaras created to encourage creativity and a personalized beauty experience. It doesn’t just enhance beauty. It’s about providing each user with a product they can truly call their own.
Al-Sheikhly’s aspirations go beyond just business. She wants to participate in philanthropy that empowers Arab women, a goal deeply rooted in her brand’s mission. By mina AlSheikhly’s journey is just beginning, with a vision to expand globally and a desire to positively impact the community.
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