“A new year is approaching” – Marketing Communications News

New Year’s Eve is one of the busiest times of the year whatsapp, friends and loved ones are reaching out to celebrate from all over the world. WhatsApp is taking this opportunity to run a campaign across its Surfaces, with a focus on its hero product, Group Calling.

“The New Year is Calling” campaign is based on the insight that WhatsApp is the beginning of a new year. This heroic movie follows the sun from Indonesia to America in a game of world phone tag as he connects the world one by one with his WhatsApp calls.

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creative x, meta

Naz Nazli Creative Director, Creative X, Meta

Kate Ursu Copywriter, Creative X, Meta

Lynn Nakamura Art Director, Creative X, Meta

Christine Gomez Producer, Creative X, Meta

Brandon Romer Producer, Creative X, Meta

Jacob Wolfman Program Management, Creative X, Meta

Aleksey Leybin Designer, Creative X, Meta

Noah Winter Business Affairs Manager, Creative X, Meta

Magdalena Wiater Business Affairs, Creative X, Meta

Marla McCormick Program Lead, Creative X, Meta

Chad Emerson Executive Producer, Creative X, Meta

Mustafa Imam, Creative X, Meta Production Manager

Lucas Heck Creative Director, Creative X, Meta

Zach Stubenvoll Meta, Creative X, Head of Design

Rodrigo Moran Head of Creative, App Family, Creative X, Meta

Tom Markham Vice President, Creative X, Head of Creative, Meta

Alle Aufderhaar Vice President, Creative X, Meta Managing Director

Amanda Goodspeed VP, Creative X, Meta

WhatsApp Marketing

Vivian Odior Director, WhatsApp Marketing

Janine Kahn Director of In-App Content, WhatsApp

Nalissa Cuthbert-Henry Editor-in-Chief, WhatsApp In-App Content

Tina He Product Marketing Lead, In-App Content, WhatsApp

Katelyn Dewey-Reams Marketing Manager, In-App Content, WhatsApp

Maryam Shehata Project Manager, In-App Content, WhatsApp

Jeff Gerrity Project Manager, In-App Content, WhatsApp

Rio Penabella Social Marketing Lead, WhatsApp

Production company First Avenue Machine

Director Maxime Brunil

DP Luis Armando Arteaga

Executive producer Kate Hitching

Producer Jason Tullagan

Production company Moonlighting South Africa

Producer Suzanne Curry

Production Manager Wade Olkers

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