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Adobe and Microsoft have partnered to connect Adobe Experience Cloud workflows and insights to Microsoft Copilot, delivering generative AI-powered capabilities that improve collaboration, efficiency, and creativity for marketers.
San Jose, California and Redmond, Washington, March 26, 2024–(BUSINESS WIRE)–Today at Adobe Summit, the world’s largest digital experience conference, Adobe (Nasdaq:ADBE) and Microsoft (Nasdaq:MSFT) are introducing Adobe Experience Cloud workflows and insights to Microsoft Copilot. announced plans to offer it for Microsoft 365. Empower marketers to overcome application and data silos and manage daily workflows more efficiently. These new integrations bring relevant marketing insights and workflows from Adobe Experience Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot, helping marketers create creative briefs, organize content, and more in tools like Outlook, Microsoft Teams, and Word. We help you create and manage content approvals. , experience, etc.
“Demand for personalized content across social media, mobile, and other rapidly changing channels is exploding, and marketers are seeing it in their daily work,” said Amit Ahuja, senior vice president of Adobe’s Digital Experiences business. There is an urgent need to increase efficiency and productivity.” “Marketers spend much of their day working with applications from Adobe and Microsoft, and this partnership provides unique services to marketing teams that span planning, collaboration, and campaign execution. Streamline your daily operations.”
“Microsoft and Adobe share a common goal of helping marketers focus on what matters most: creating impactful campaigns and improving customer experiences,” Microsoft said. said Jared Spataro, Corporate Vice President, AI at Work. “By integrating contextual marketing insights from Adobe Experience Cloud applications and Dynamics 365 into our work flows through Copilot for Microsoft 365, we are streamlining marketers’ efforts while achieving common goals. We help you break down barriers and drive better results.”
The marketing field is complex, with professional roles requiring a variety of tools, from designing branded content and managing campaigns to tracking audience insights and reporting results across channels with internal and external partners. It has been constructed. This means marketers are faced with the challenge of working in disparate siled applications, which can lead to misalignment and negatively impact speed and productivity. According to a recent study conducted by Microsoft:1 43% of marketing and communications professionals reported that having to switch between digital applications and programs hinders their creativity.
Adobe and Microsoft are working together to address these challenges. Initial features will focus on meeting the needs of marketers who often work across multiple internal and external teams while managing campaign goals, status, and actions. This feature addresses scenarios such as:
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Strategic insights in your work flow: The Copilot for Microsoft 365 experience, powered by relevant campaign insights from Adobe Experience Cloud applications like Adobe Customer Journey Analytics and Adobe Workfront, and combined with Dynamics 365, enables marketers to helps you get quick insights and updates in Outlook, Teams, and Word. Marketers can ask questions to get the status of marketing projects, understand campaign effectiveness, outstanding approvals, actions to take, and target audience and her KPIs as defined in the latest campaign overview. can.
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Create campaign summaries, presentations, website updates, and emails with relevant context.: Marketers can easily become data-driven without having to rely on multiple tools and people to gain insights. Marketing insights from Adobe and Dynamics 365 are available with Copilot for Microsoft 365 to create summaries, presentations, reports, and updates for executive reviews. Adobe Experience Manager Sites functionality is integrated into Copilot for Microsoft 365, so marketers can use Adobe Firefly-generated AI to create images or copy them directly in Word for marketing experiences. and publish to channels like web and mobile.
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Keep projects moving forward with in-context notifications and overviews: Marketers often need access to multiple applications, emails, and chats to summarize project status, from feedback and approvals to work item changes and deadlines. These integrations, powered by Adobe Workfront, work across these applications to create notifications that are informed by relevant marketing data to help you stay informed of changes and actions to take.
For more information and updates, sign up here.
About Adobe
Adobe is changing the world through digital experiences. For more information, please visit www.adobe.com.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of intelligent cloud and intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
1 Global research on function-specific challenges and opportunities
This study was conducted by independent research firm Edelman Data x Intelligence as part of the Job Trends Index study, and surveyed 18,100 full-time or self-employed workers in 12 markets from July 21, 2023 to November 1, 2023. It was conducted on humans.
View source version on businesswire.com. https://www.businesswire.com/news/home/20240326767260/ja/
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Microsoft Media Relations
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