Agency apologizes again for marketing Poonam Pandey’s fake death

The agency apologized again in a new post on Instagram.

Poonam Pandey’s death hoax to raise awareness about cervical cancer has sparked a lot of controversy. Initial reports led many to believe that she had died, but it was later revealed that it was a publicity stunt. This attracted media attention and sparked online searches for cervical cancer, but it also attracted criticism of the approach.

Schbang, the digital marketing agency responsible for the Poonam Pandey campaign, has issued an apology. Their statement read, “Yes, we have teamed up with Howterfly to join Poonam Pandey’s efforts to spread awareness about cervical cancer. First of all, we would like to express our heartfelt gratitude to those affected, especially to those affected by it.” I would like to apologize to anyone who has faced or has had a loved one face any type of cancer hardship. ”

The Digital Agency also said that as a result of Pandey’s “actions”, “cervical cancer” and related terms became the most searched “topics” on Google.

The agency apologized again in a new post on Instagram. The post read: “To those who were hurt and unhurt by the campaign: Schwanger, our partners, friends, family, and young talent considering a career in advertising, we sincerely apologize. “I know it’s not legitimate,” it read. means. “

The post also thanked the Advertising Standards Council of India (ASCI) for helping it correct its mistakes and laying the seeds of a strong foundation for “auditing future campaign ideas.” Ta.

The agency also assured readers that such behavior would never happen again.

However, the model and actor’s actions have faced intense backlash on social media. Many users criticized her for resorting to her extreme measures and accused her of “faking her death” for her publicity.

On February 15, a Rs 100 million defamation suit was filed against Pandey and her ex-husband Sam Bombay. Faizan Ansari, a resident of Mumbai, is suing Pandey and Bombay, accusing them of orchestrating a “fake death conspiracy” to downplay the seriousness of cancer and manipulate people’s emotions for their own benefit. was waking up.