[ad_1]
Sumit Ramchandani, head of omnichannel marketing group at life insurance company AIA, has resigned from his position, as Ramchandani confirmed when contacted by MARKETING-INTERACTIVE.
In this role, which Ramchandani held for about a year and a half, he was responsible for improving and automating lead management processes. He also said that the company has worked with markets to build capabilities around end-to-end management of leads from qualification to conversion.
Don’t miss: AIA Singapore appoints new chief marketing and proposition officer
His previous experience in the region includes launching and leading numerous martech platforms and digital agencies. Prior to working at AIA, Mr. Ramchandani worked as a senior marketing advisor at fintech company BondEvalue. In his role, Mr. Ramchandani worked on product marketing and digital marketing to drive B2C business growth. He held the role for just under five years.
Prior to that, he spent one year as the APAC Managing Director at Blueshift, an AI-powered marketing platform.
Most notably, Mr. Ramchandani served as CEO of AirAsia Media Group from 2019 to 2021, where he launched the adtech and media business and managed a team of creative, partner sales and media executives. . He also managed direct sales and channel partnerships, data solutions and programmatic purchasing. Prior to that, Ram Chandani spent just over four years at Lion & Lion, where he held various leadership positions including Managing Director, Chief Customer Officer and Market Head.
Ramchandani said, “My greatest accomplishment at AIA has been meeting some of the most amazing people and leaders, both within and outside of my core role.” Some have had a lasting impact.” “Relationships tend to last much longer than a single job or opportunity,” he added.
He explained that, purely from a work standpoint, his role at AIA opened his eyes to the increased value and growth that can be achieved simply by aligning marketing and sales.
“This is one of the areas where I look forward to exploring more opportunities, taking on bigger challenges and creating more value,” he said, adding that his next move is yet to be determined. No, but it would be something related to marketing and marketing, he added. sale.
Most recently, AIA Singapore also appointed Irma Hadiksuma as its new Chief Marketing and Propositions Officer, effective December 1 this year. Mr. Hadiksuma previously led the role of chief product proposition officer at the company.
Under Hadiksuma’s leadership, the integrated marketing and proposition function will aim to drive AIA Singapore’s customer-focused agenda, AIA said in a statement. This strategic combination leverages the synergies of AIA Singapore’s brands and customer value proposition to deliver on our health and wealth strategy, an initiative that helps communities live healthier, longer and better lives. strengthen.
Related article:
AIA Group appoints two new independent outside directors
AIA Carnival and Sandbox integrate metaverse and real-life events
AIA Malaysia simplifies insurance complexity with latest campaign
[ad_2]
Source link
