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Angie Rufoni is the new marketing brand manager for BioZyme Inc.’s VitaFerm & Gain Smart. In her role, she will develop and execute strategies to promote product lines within the VitaFerm and Gain Smart beef brands. She will work with other brands to increase awareness and drive sales of all products within these brands.
“I’m excited to continue working in the beef industry as a company that produces great products and is always innovative and forward-looking to meet the needs of our producers,” said Rufoni. “We look forward to helping producers understand the health benefits for their animals and the benefits our products can bring to their operations.”
Ruffoni brings vast marketing and industry experience to BioZyme. She recently worked as a marketing manager for an agricultural technology company and also worked as a marketing manager for an livestock pharmaceutical company. She previously ran a freelance marketing company specializing in agricultural business and photography. Ruffoni earned a degree in strategic marketing from Cornell University. She grew up showing livestock at the local, state and national level, and she served as president of the National Junior Pig Association Board of Directors. She completed internships with Sure Champ and the National Pork Board.
“Having grown up eating BioZyme products and interning at Sure Champ, I am excited to return to a company whose culture aligns with my professional and personal beliefs. It’s coming full circle and being taken care of, and they’re giving back in every way possible,” Ruffoni said.
Lori Lawrence, Senior Manager of Supplement Marketing at BioZyme, commented: “We are very excited to welcome Angie to our team. Her practical knowledge of our products and the way she thinks strategically about product positioning will be very inspiring. especially, “
Rufoni will work remotely from his home in Santa Rosa, California. She likes attending livestock shows, spoiling her mini dachshunds, spending time with her family, and cooking.
BioZyme combines fermentation and knowledge to create passionate solutions that foster valuable partnerships in the animal health and nutrition industry. The company’s family of brands includes VitaFerm, Gain Smart, Sure Champ, DuraFerm, Vitalize, Backyard Boost and AO-Biotics.
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