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More than 100 marketing professionals participated in Channel Effects
ST. LOUIS, March 12, 2024 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), an independent global marketing services and solutions company with proprietary channel, website, and advertising technologies, is proud to announce the launch of its fourth annual client summit, The Channel. The event was hosted by Effect. February 26-28, 2024. The event featured senior marketing leaders from Ansira’s diverse customer community and provided a platform for attendees to learn about key marketing topics, solutions, and best practices from industry experts and colleagues.
Channel Effects connects Ansira’s diverse customer roster in a forum focused on marketing innovation.
Ansira CEO Paul Tibbitt addresses attendees at The Channel Effect 2024.
This year, Ansira has seen a 30% increase in overall participation and a 9% increase in the number of new brands joining The Channel Effect. Notable brands in attendance included Subaru of America, Dave & Buster’s, Autoowners Insurance, Dell Technologies, Native Shoes, Nestlé Purina Petcare Company, and more.
“Channel effects are a foundational event for Ansira, and we see an opportunity to connect with our clients on a deeper level,” said Kelly Jacxsens, Head of Client Partnerships and Engagement at Ansira. “By bringing together industry leaders and experts, we create a space for influential thought leadership and cross-industry networking to drive meaningful results for our clients, while also focusing on having fun.” We are energized by the growing interest and engagement.”We participate in this event every year and look forward to continuing to improve the participant experience for future summits. It is working. ”
Highlights of The Channel Effect included a keynote presentation by technology strategist and futurist Crystal Washington on leveraging generative AI to improve business performance. Attendees also attended panel sessions that covered a wide range of topics, from loyalty programs to channel partner marketing and best practices for niche and hyperlocal marketing. The event content touched on best-in-class email marketing strategies, the capabilities of leading website platforms for brand compliance and local relevance, the benefits of preference center implementation, and the media strategies and tactics that connect them. It ended with a lightning round hosted by Ansira subject matter experts. and engage with consumers. In addition, lisa lawsonCanalys senior analysts moderated the annual Technology Roundtable, a breakout session featuring technology clients from companies such as Dell Technologies, Alludo, Microsoft, Cisco, Ciena, and Cloud Software Group.
“I gained a lot from working at The Channel Effect,” says Native Shoes Brand Marketing Manager Natasha Hussain. “The networking opportunities were great, the lecture series was informative and insightful, and the in-person connections were invaluable.”
Ansira is dedicated to creating engaging experiences that enable marketing professionals to meet and connect with colleagues within and outside of their industry. Ansira hosts two annual events and a monthly webinar series to foster connections between our client community and industry thought leaders. For more information about upcoming events hosted by Ansira, visit ansira.com/events.
Ansira is Los Angeles.
About Ancilla
Ansira is a global, independent marketing technology and services company with a proprietary channel, website, and advertising technology platform that helps businesses operating in a decentralized ecosystem connect with customers and connect businesses to organizations. Guide us to seamlessly integrate digital and physical experiences to foster unwavering brand loyalty. Super local level. Ansira innovatively combines human expertise and cutting-edge technology solutions to solve the challenges facing today’s global marketers and drive business demand. For more information about Ansira, visit Ansira.com or LinkedIn.
About TrueLink Capital
Truelink Capital is a middle market private equity firm based in: Los Angeles. Truelink combines deep industry experience in technology-enabled services and industrials with a commitment to building partnerships that drive long-term value creation through operations-focused strategies. Truelink partners with executives, distributors, and founders to accelerate growth through operational improvements, strategic initiatives, and execution of innovative add-on acquisitions.
Media contact: megan duran
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