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Last week, videos of people trying out Apple’s new Vision Pro virtual reality glasses spread like wildfire across the internet (and by that I mean the world). As a viral phenomenon, this is understandable. Apple specializes in making an impact, and their new product videos look truly innovative. It’s easy to believe we’re on the brink of a technological revolution. Therefore, these days many news programs begin with an opening segment featuring the glasses in question.
Actually, they’re not that big of a deal.
There were other companies that got into virtual reality before Apple. So, of course, are HTC, Sony, and Meta (just look at the name change to prove how invested Facebook is in the Metaverse concept). To be honest, none of these incursions went particularly well. For reference, between 2020 and his 2024, Meta’s virtual reality division cost him $42 billion in losses. For a more accurate idea, know that a week ago, when the company released sales data for the final quarter of 2023, it was genuinely happy to see that the division’s loss was “only” $4.5 billion. I want you to stay.
Obviously, only a company like Meta, one of the top 10 most valuable companies in the world, can afford to do something like this. Or how could a company like Apple expect to sell a ton of money on $3,500 glasses? All in all, Apple has to be credited with a certain revolutionary spirit, but the philosophy behind it is more important than its new devices.
The truth is, in a general sense, Apple is more focused on augmented reality than virtual reality. That means the company’s philosophy is a break from that of Meta and other previous VR glasses makers, which essentially aimed to teleport us to a virtual universe from the comfort of our couches. Apple wants to get us out the door, down the street, and interacting with the world around us with glasses designed to assimilate reality. Their idea was not that you could have a work meeting from your living room, but rather that when you head to a restaurant, a pop-up window appears next to the front door with reviews, promotions, and menus for that restaurant.
Don’t forget about virtual world video games too. We’ve already complained about Valve in this publication, but it’s a very calculating and somewhat classist strategy that ignores its intentions. Half Life: Alix (The best 3D video game ever created) interact with other worlds.but alix That aside, it is true that virtual reality has given us some pleasant surprises lately.
Specifically, there are two surprises: Wrath of Asgarus II and Assassin’s Creed Nexus. One, he was released at a stale time in December, but if Meta’s press and distribution had been bigger and better, he could have been one of the best games of the year. yeah. This is really good stuff. A medieval fantasy full of magic, with a solid story and surprising length and depth, it deserves to be on the list of the best games ever created with this technology. Second, assassin’s creed The universe is a brilliant reproduction of the emotions given by the heroes of the story. It’s short but very intense, with lots of success in areas ranging from combat to parkour, not to mention the lucid recreation of regions and cities. Without a doubt, this game shows the future direction of VR video games and is a harbinger of what’s to come for the rest of the digital world. Success here suggests future success in the mass market.
Virtual reality glasses have to be refined as a product, that’s for sure. They need to address the causes of dizziness, lighten the body, and resolve the discomfort caused by the eyes and nose. They should be more autonomous and more functional. In short, they should be more comfortable, but today they are not. Of course, there are many different kinds of them, but anyone who has the opportunity to try them will quickly realize their transformative potential. Once you put it on, within seconds you’ll see that these glasses are staring at everything we’ve mentioned here.
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