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app flyera marketing measurement and data analytics company, announced the launch of Creative Optimization, an artificial intelligence solution for marketing campaigns.
The company said in a statement that the new product provides marketers with unparalleled insight into their creative assets and data-driven guidance to maximize their effectiveness.
AppsFlyer said the solution identifies patterns, trends and features that drive optimal audience engagement, allowing marketers to get the most value from their ad spend.
The company says the product enables stakeholders from performance marketing, creative, and business intelligence teams to collaborate to create different asset variations, test and validate successful variables within ads, and improve performance. You can save time and resources while improving your performance.
said Evgeny Perez, Executive Vice President of Product Strategy at AppsFlyer. “The new Creative Optimization product is a true game-changer for marketers, bridging the gap between creative and growth marketing teams while addressing key pain points to drive success for both. I’ll deal with it.
“Providing sophisticated and detailed creative insights to automatically identify which creatives perform best in campaigns, enables marketing teams to grow and optimize spend. You can scale up and improve profitability.
“At the same time, creative teams will gain valuable insight into the characteristics of winning creatives, allowing them to focus on the most effective elements and allocate time and resources more efficiently.”
Sue Azari, e-commerce industry leader at AppsFlyer, said creative optimization is critical to e-commerce marketing as it is the catalyst for attracting and retaining online consumer attention in a competitive digital environment. I did.
“Creative is one of the biggest levers e-commerce marketers can use to optimize performance marketing, especially in an increasingly budget-conscious environment,” said Azari.
“By continually refining and testing different creative elements, marketers can attract customers, increase brand awareness, and ultimately drive conversions to maximize revenue potential.” identify the most effective strategies for
AI has become one of the major innovations in the technology sector in 2023 as its adoption continues to grow.
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