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Yalo, an award-winning full-service marketing agency, announced the acquisition of DB Dynamo, a media strategy, planning and purchasing agency.effective January 1, 2024This acquisition is Yalo’s third in four years and will further accelerate the company’s growth strategy while adding new services and capabilities to its growing customer roster.
Since 2016, miamiBased in , DB Dynamo sells PetMeds, BMW, McCormick Spices, Keen Footwear, Fisher Price and University of Miami. Prior to their partnership, Yalo and DB Dynamo partnered to support multiple clients together.
DB Dynamo uniquely combines research, paid media, social media, influencer management, and analytics capabilities to deliver data-driven strategies and quantitative results. The DB Dynamo team is responsible for advertising platforms (Zeta, Amazon, Google Ads), social media platforms (Instagram, tick tockYouTube, Facebook, Twitter) and e-commerce platforms (Shopify, Klayvio, Dynamic Yield, BigCommerce, Mailchimp).
“Joining a tribe that not only thinks differently, but lives it was a top priority for us. Yarrow ticked all the boxes, but there were also some we didn’t know Our expertise complements the industry’s beloved full-service agency. Calling ourselves Yalo means we go above and beyond what our clients imagine we can do. It means subverting client expectations,” he says. david berryFormer CEO of DB Dynamo.
With this acquisition, Yalo amplifies the soul of these brands by expanding its vision of integrating strategy, digital, and omnichannel in its mission to be a growth partner for midsize businesses. In addition to expanding its services and skills, the acquisition expands Yalo’s customer base in the southeastern market in key industries such as retail, consumer products, food and beverage, and automotive. Yalo will begin offering the expanded services to clients immediately.
“Adding DB Dynamo’s skills, expertise, and data-driven approach is a significant upgrade in how Yalo expands our support for our customers and future customers. And with our unique approach to using music to elevate the soul of a brand, we are the only agency to deliver superior results for clients who are expanding markets, adding products, or growing organically. ” arnold huffmanCEO of Yalo.
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