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Dave Portnoy brings Barstool Sports back to the betting window.
according to sportico According to reports, Portnoy’s Barstool is in advanced negotiations for its next move. draft kings The deal is for a major marketing partnership that will pay Barstool “in the low eight figures per year.”
Barstool will promote DraftKings odds on its myriad media platforms and receive a cut for new customers referred to the sportsbook. According to reports, there will be no separate Barstool Sportsbook betting app.
Due to a non-compete, the deal reportedly won’t close until after the Super Bowl, and representatives for both companies declined to comment. sportico.
Return to activities
This news was announced by PENN Entertainment less than six months ago. I decided to cut ties Partner with Barstool to close Barstool Sportsbook and enter into launch deal with ESPN ESPN bet.
As part of that deal, PENN, which paid more than $550 million to fully acquire Barstool Sports, sold the entire company back to Portnoy for the hefty sum of $1. Most industry observers point to Portnoy as one of those guys. the biggest winner The impact of the post-PASPA sportsbook wars as a result of these deals.
PENN and Portnoy’s contract included: contractual obligations, PENN would get half of the money if Portnoy later sold the company, etc.The bar stool won’t go back to normal either. sports betting Until the end of the current NFL season and playoffs, according to sources.
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Barstool’s recently departed CEO Erika Ayers Badan said earlier this month that Barstool is not done with the sports betting industry.
“I would still argue that [sports betting] It’s a big part of what we do today.” Ayers Badan Said At a conference sponsored by sportico. “Our crews are always passionate about the game and betting on it. … But over the next year, I think you’ll see us start to establish ourselves in that space again.”
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