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Beacon expands its leadership in the toy market by expanding into categories other than toys
Pre-Easter and spring efforts hope to get 2024 off to a strong start
BEVERLY HILLS, Calif., Feb. 13, 2024 (GLOBE NEWSWIRE) — Beacon Media Group, a media and marketing agency specializing in children and families and a subsidiary of Kartoon Studios, Inc. (NYSE American: TOON), announced the We believe this will further establish Beacon Media as a market leader and contribute to its growth in 2024.
Beacon Media ended 2023 with solid performance due to its strategic initiatives, with billed fees increasing 29% year-over-year and billed media count increasing 5%. This positive trend is expected to continue into 2024, driven by advertiser support for planned pre-Easter and spring campaigns.
Additionally, Beacon Media Group expanded its customer base with six new advertisers, continued to deliver innovative marketing campaigns for its customers, and reaffirmed its leadership in the industry. The company has also expanded its customer roster to include lifestyle categories outside of toy brands targeting key crossover audiences such as families, parents, millennials and Gen Z. This has allowed Beacon Media to expand, work with new customers, and increase market penetration. , we will further demonstrate our unique ability to meet the diverse needs of our clients.
Andy Hayward, CEO of Kartoon Studiossays: “Cindy Kelly, President of Beacon Media Group, has done an excellent job of not only growing the business in a challenging market environment, but also creating synergies with Cartoon Channel.” It’s his Mainframe Studios subsidiary in Canada.
Cindy Kelly “2023 was an encouraging year for Beacon Media Group, as we continued to lead the kids and family media and marketing landscape with significant growth and success. We look forward to continuing this positive trend in 2024. As we celebrate our accomplishments to date, we look forward to leveraging cutting-edge technology to drive growth for our clients in a dynamic and ever-evolving media landscape and create meaningful connections between consumers and brands. We remain committed to providing innovative solutions while building connections.”
Other key highlights of Beacon Media Group’s 2023 results include:
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innovative campaign strategy: Beacon Media Group delivers strong paid and organic results for clients and drives growth through an integrated approach to media and marketing. Innovative strategies such as self-service programmatic campaigns, powerful influencer content and marketing, and social commerce have resulted in improved CPM and customer acquisition metrics.
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Research and performance indicators: Throughout 2023, Beacon Media Group’s clients outperformed in awareness, engagement, generating customer acquisition costs, increasing reach and engagement with target audiences, and driving efficient sales. Additionally, the Retail Media Network campaign delivered solid results.
About Beacon Media Group
Beacon Media Group is a full-service marketing, communications company focused on building meaningful connections between consumers and brands across a variety of industries, including consumer products, entertainment, gaming, lifestyle, and technology. , a media agency group. beacon communicationOur combined expertise brings your brand’s voice to the forefront, making it part of the conversation with influential consumers through PR, social media, influencer marketing, and creative services.through beacon media The Beacon Media Group division provides media research, strategic planning and buying services across traditional and emerging platforms, including TV, OTT, VOD, OLV, social, paid influencer and other key digital media channels. I am.
About Manga Studio
Kartoon Studios, Inc. (NYSE American: TOON) is a global end-to-end creator, producer, distributor, marketer and licensor of entertainment brands. His IP portfolio at the company includes original animated content such as: stan lee brand, Stan Lee’s Superhero KindergartenCartoon Channel starring Arnold Schwarzenegger! And Ameblo. Shacks Garagestarring Shaquille O’Neal, Cartoon Channel! rainbow ranger On the manga channel! And Ameblo. Netflix original, Llama Llamastarring Jennifer Garner.
In 2022, Kartoon Studios acquired Canada’s WOW! We made a strategic investment in Unlimited Media and became the majority shareholder in Germany’s Your Family Entertainment AG (FRA:RTV), one of Europe’s leading distributors and broadcasters of high-quality programming for children and families.
Toon Media Networks, our wholly owned digital distribution network, consists of Kartoon Channel!, Frederator Network, and Ameba. Manga channel! is a globally distributed entertainment platform with near-complete penetration of the U.S. market. Manga channel! and Ameba on multiple platforms including iOS, Android mobile, web, Amazon Prime Video, Apple TV, Amazon Fire, Roku, Pluto TV, Comcast, Cox, Dish, Sling TV, Android TV, Tubi, Xumo, and Samsung. can. LG smart TV.
Forward-Looking Statements: Certain statements in this press release constitute “forward-looking statements” within the meaning of the federal securities laws. “may”, “might”, “would”, “should”, “believe”, “expect”, “anticipate”, “estimate”, “continue”, “predict” ”, “anticipate”, “plan” and other words. “Words such as “plan,” “intend,” or similar expressions, or statements regarding intentions, beliefs, or current expectations, are forward-looking statements. Although the Company believes that these forward-looking statements are reasonable, undue reliance should not be placed on such forward-looking statements, which are based on information available to the Company as of the date of this release. there is no. These forward-looking statements are based on current estimates and assumptions and are subject to various risks and uncertainties. the ability to obtain additional financing, if possible, on acceptable terms; A significant number of shares may be issued, which may dilute our stockholders. fluctuations in our business results from period to period; general economic and financial conditions; Ability to predict changes in popular culture, media and film, fashion and technology. competitive pressures from other content distributors and within the retail market; our reliance on and relationships with third-party production and animation studios; our ability to market and promote our products; our reliance on third parties to promote our products; Ability to keep up with technological advances. our ability to protect our intellectual property and as described in the “Risk Factors” section of our most recent Annual Report on Form 10-K and our subsequent filings with the Securities and Exchange Commission; Other risk factors.1 Therefore, actual results may differ materially. We expressly disclaim any obligation to update or change any statements, whether as a result of new information, future events or otherwise, except as required by law.
Media contact:
pr@kartoonstudios.com
Investor information contact:
ir@kartoonstudios.com
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