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To address one of the most common New Year’s resolutions: eating healthier, Beyond Meat is launching a series of “literally the least you can do” with a focus on heart-healthy Beyond Steak. We have launched a new marketing campaign called “About.”The digital campaign will run on the following days TV, OLV, social and digital channels.
According to the company, Beyond Steak recently received HeartCheck certification from the American Heart Association, the distinction of being the first plant-based meat product to meet nutritional guidelines set by the American Diabetes Association’s Better Choices for Life program. It is said that he also obtained .
“There’s one New Year’s resolution: eat healthy, and our products make it easy and delicious.”
Actor and producer Rizwan Manji, known for his role in Schitt’s Creek, appears in the campaign, continuing his collaboration with Beyond Meat after starring in the company’s “This Changes Everything” campaign last year.
Akerjo “AK” Ogohome, Beyond Meat’s Senior Vice President of Brand Marketing, emphasized the focus of the campaign, saying, “January is a time of making resolutions and then often breaking them. , health-related resolutions are usually at the top of the list. By showing consumers in a light-hearted way that their New Year’s resolution is to eat healthy, we’re proud to share Beyond Steak’s Heart Health We wanted to emphasize the credibility of our products, and it’s easy and delicious with our products.”
new strategic plan
The campaign is in line with Beyond Meat’s recently announced new strategic plan, which includes a major marketing push to educate consumers and counter misinformation about the company’s products and categories overall. There is. Last month, Beyond Meat published a report highlighting the substantial environmental benefits of its latest Beyond Burger compared to traditional beef patties. At the same time, the company has been actively working to reach a wider audience, particularly targeting omnivores and flexitarians, as part of its mission to expand its consumer base and make its products more accessible. .
Beyond Meat recently secured a partnership as Madison Square Garden’s first official plant-based meat partner, creating a series of products that highlight the nutritional value of their products and provide transparency into the processes behind their plant-based meat products. launched other marketing campaigns.
“We are excited to soon be introducing even more products that will enable consumers to continue to eat what they love, while doing so in ways that are better for their health and the health of the planet,” Ogohome said. I am excited and proud,” he concluded.
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