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The Bezos Earth Fund is investing $60 million in research into meat substitutes. getty
The Bezos Earth Fund is committing $60 million to improving alternative proteins as part of its efforts to make food more sustainable.
A charity backed by Jeff Bezos will put money toward establishing a university research center that will work to improve the taste, texture and nutrition of meat alternatives. The centers, set up over the next five years, will also focus on reducing manufacturing costs and finding new raw materials, said Andy Jarvis, director of the future of food at the Bezos Earth Fund.
“Alternative proteins are essential if we are to stay within the boundaries of the planet and feed 10 billion people within those boundaries,” Jarvis said in a video interview. “We are investing in alternative proteins because we need them to be successful.”
The funding is part of a $1 billion initiative by the Bezos Earth Fund to address the impact of food on the climate and nature. Alternative proteins are gaining attention as a way to support the transition of diets away from livestock, which is a major source of greenhouse gas emissions. However, they have struggled to gain traction with consumers due to lack of taste, high prices, and nutritional concerns.
“We need to bring the cost down and we need to make it more flavorful,” Jarvis said.
The Bezos Earth Fund was established in early 2020 by Bezos, the world’s second-richest person and Amazon.com founder, to donate $10 billion to fight climate change and protect the natural world. I promised to do it.
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