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February 14, 2024
BibRave and Giants Enterprises renew major marketing partnership for third year
San Francisco, California /endurance SPORTSWIRE/ – BibRave, a leading endurance and fitness marketing agency, has once again partnered with Giants Enterprises, the entrepreneurial division of the San Francisco Giants Major League Baseball franchise, to market the annual San Francisco Giant Race and its returns provide services. of the Scottsdale Giant Race. In 2023, BibRave helped increase registrations by 20% year over year, and both organizations are excited to develop more innovative ways to increase registrations in 2024.
As part of the partnership, BibRave will provide comprehensive marketing services for the Giant Race Series, including paid social media and email management and assistance with local ambassador management. Leveraging his BibRave expertise in race promotion and participant engagement, Giants Enterprises aims to reach a wider audience and create unforgettable experiences for runners and supporters alike.
“We are excited to work with BibRave to take the Giant Race Series to new heights,” said Joey Nevin, Vice President of Giants Enterprises. “BibRave’s innovative marketing solutions and commitment to excellence align perfectly with our vision for these events. Together, we will deliver a great racing experience and engage our community in a meaningful way. I look forward to connecting.”
Giants Enterprises also leverages The Vibe: A BibRave Network to integrate influencer marketing into its overall plan. The Vibe is a hand-picked and vetted network of nano-influencers in the running and endurance space, specializing in creating authentic content to promote endurance events on their respective channels. These influencers will run campaigns at both San Francisco and Scottsdale events.
“We are excited to partner with Giants Enterprises and contribute to the success of the iconic Giant Race Series event,” said Andy Wallace, vice president of programs and partnerships at BibRave. Masu. “Our team is dedicated to leveraging the power of digital marketing to enhance the overall race experience and build lasting connections with participants.”
The Scottsdale Giant Race, presented by Alaska Airlines, will return on February 24, 2024 for the first time since 2019. The San Francisco Giant Race, presented by Alaska Airlines, is scheduled for August 17, 2024. Participants can look forward to a variety of exciting promotions and initiatives. Helped make Giant Race events more prominent on the running calendar.
About the Giant Race series
The Giant Race Run/Walk Series presented by Alaska Airlines represents the perfect combination of running and baseball. The Giant Race brings together a series of Giants-inspired themes at all levels of professional baseball through traditional events held in Scottsdale, Sacramento, San Jose and San Francisco. Historically, after guests experience a stop in Scottsdale during spring training and stops at minor league facilities in Sacramento (Triple-A, Sacramento River Cats) and San Jose (Single-A, San Jose Giants), The series concludes on the field at Oracle Park. The flattest and fastest course in San Francisco. We strive to provide baseball fans and running enthusiasts with an unforgettable journey of running, walking, fitness and training experiences throughout the season. For more information, please visit www.giantrace.com.
About Vibrave
BibRave is an influencer and experiential marketing agency specializing in fitness and endurance sports. BibRave has a team of experts focused on social media, creative, and online communities, drawing on his 10 years of experience building and managing ambassador communities for companies large and small.
One of BibRave’s key strengths is the development of creative events and in-person activations, ideation management, project management, procurement, execution, and interagency coordination.
Finally, BibRave has its own large social media influencer network called The Vibe: A BibRave Network, which it leverages to drive race registration and product sales for its event and brand partners. We are promoting it.
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