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Recently, there is a person who has been making headlines for his striking resemblance to actor Song Joong Ki. He was born in 1988, so he will be 35 years old this year. Moreover, he has just passed a remarkable milestone, with his stock holdings exceeding 1.2 trillion won (approximately US$900 million).
He abandoned his university studies and took a bold leap into entrepreneurship in his 20s. After a series of ups and downs, he became the founder and largest shareholder of a company whose name is now listed on KOSPI (Korea Stock Exchange). Now, one might even speculate that he is a businessman that even Song Joong Ki himself would envy.we’re talking about no one else Kim Byung Hoonfounder and CEO of a beauty tech company APR company.
APR Corp. made its public debut on Tuesday, February 27th, and became a hot topic as KOSPI’s first large-scale IPO in 2024. The company’s stock price reached a record high of 467,500 won (approximately 352 US dollars), underscoring the market’s enthusiastic reception. CEO Kim, founder and largest shareholder of APR Corp., acquired a 35.1% stake, equivalent to 2.56 million shares, bringing his shareholding value to over 1.2 trillion won (US$902 million) It has increased in value.
In South Korea, it is quite rare for someone in their 30s to become a millionaire simply by starting a business without inheriting anything.
Although his wealth value may fluctuate depending on the stock price, there is no denying that CEO Kim has left an indelible mark on the history of young Korean entrepreneurs.
Kim Byung-hoon stepped into the world of entrepreneurship in 2014 at the age of 25.during his tenure Yonsei Universityhe connected with a friend at a startup gathering and together they took a step forward in entrepreneurship after taking a break from their studies.
Of course, success did not come immediately. He initially worked on developing smartphone apps, but he did not achieve much success. So he decided to try his hand at cosmetics brand business. Driven by his goal to create the highest quality cosmetics and sell directly to consumers, he introduced skin care products and the cosmetics brand was born. april skin.
Following his success in the cosmetics industry, CEO Kim also made strides in the beauty equipment market. Currently, the beauty equipment division contributes significantly to his APR revenue. Apart from that, he also has other ventures including fashion brand Noldi and photo booth business Photogrey.
As of last year, APR’s beauty business, which includes brands like MediCube and AgeRall, accounted for more than 80% of the company’s total revenue, according to public information.
This is not the first time CEO Kim has attracted public attention. In 2017, he was honored by Forbes magazine as one of Asia’s “30 Influential Leaders Under 30”.
In 2020, he appeared on the YouTube channel “King of Negotiations” as the representative of NERDY, and once again attracted attention for his resemblance to Song Joong Ki. The fact that she is the same age as Hwang Kwang-hee, who was the main MC of “King of Negotiations” at the time, also increased interest in her.
Since its inception, APR Corp. has maintained an upward trajectory with an impressive 157% annual growth rate in revenue through 2022. APR’s goal is to expand its current global market reach and transform into a world leader in beauty technology, expanding into new markets with high growth potential, such as Europe, Southeast Asia, the Middle East and South America.
The growth rate of sales is expected to further accelerate due to the increase in the number of sales locations for beauty equipment currently operating in seven countries overseas.
At a recent press conference, CEO Kim emphasized:We will leverage the strengths of the home beauty equipment industry, which has continued to grow over the past 10 years since our founding, to become a global beauty tech company.. ”
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