Black Rifle Coffee Company Launches UFC Marketing Partnership

As the official coffee of the UFC, the veteran-run coffee chain will be branded at the mixed martial arts organization’s U.S. tournaments, as well as on digital content and social media.

The UFC hosts more than 40 live tournaments a year, with eight events scheduled for the next three months in the United States. Photo credit: UFC

Veteran coffee chain Black Rifle Coffee Company (BRCC) has entered into a multi-year marketing partnership to become the official coffee of the Ultimate Fighting Championship (UFC) in the United States.

The partnership includes “prominent” on-site BRCC branding at all U.S. UFC mixed martial arts events, as well as the coffee chain’s logo on live broadcasts and digital promotional materials.

Founded in 1993, UFC hosts more than 40 live tournaments annually and broadcasts them to more than 900 million households worldwide. The organization has eight events scheduled for him in the United States over the next three months.

The sponsorship will also see the brands collaborate on content for UFC’s digital and social media channels, which reach 259 million users worldwide.

“We are very proud and excited to announce our partnership with UFC. UFC is revolutionizing the world of competitive sports, and our collaboration will energize fans and create unforgettable experiences and lasting BRCC Co-Founder Matt Best said.

Launched in 2014, BRCC actively promotes support for veterans, law enforcement, and first responders across retail, wholesale, and e-commerce channels. The coffee chain and roaster operates 17 stores across the U.S. at the end of the third quarter of 2023 and projects full-year sales of approximately $440 million.