[ad_1]
You are reading Entrepreneur India, an international franchise of Entrepreneur Media.
The Indian diaper market is valued at USD 1.6 billion in 2023 and is expected to grow by 8-10% annually. Despite the boom, there is a significant lack of green innovation. Surbhi Bafna Gupta aims to change that narrative and introduce more sustainable alternatives with her own brand Her Allter, an initiative that creates a paradigm shift towards green consumerism That’s it.
“We have pioneered innovation in the baby care diaper category by introducing organic disposable diapers, which meet the needs of today’s parents for convenience and functionality without compromising the health and well-being of their children. “Our organic diapers are designed to provide safe disposable diapers,” says Allter. says Surbhi Bafna Gupta, CEO and Founder.
Before launching his venture, Gupta cut his teeth in luxury retail and banking, working with heritage brands such as HDFC Bank and Aditya Birla Retail. Passionate about understanding consumer behavior and dedicated to promoting sustainability, she combines curiosity with a commitment to making a positive impact. “Our journey started in our basement with an incredibly small but talented team. They have stayed with us through all kinds of challenges and helped us grow. From those humble beginnings, it has been nothing but continued growth and experience that has helped us become what we are today.” It is a testament to the support of those close to me,” Mr. Gupta added.
To date, the brand is present in over 60,000 households across India and has sold over 45 million diapers. Speaking about the challenges and how she overcame them, she says: “One such example revolves around the questions many people had about my ability to juggle motherhood and business growth at the same time.When faced with challenges, vendors “He frequently fired me and insisted I talk to him about issues, especially when it comes to strategic decisions that have traditionally been male-dominated. Interestingly, in the years since my baby was born, turned out to be the most successful period for Alter in terms of growth.My maternal instincts not only played an important role in product development, but also helped in the creation of the product.”Sustainable It’s about raising awareness for other mothers who want to raise their babies in a safe way. ”
A key highlight of her journey so far has been the rapid pivot from an omnichannel brand to a direct-to-consumer (D2C)-focused business due to COVID-19. Her homegrown startup reported an ARR of Rs 10,000 crore in FY23.
So what’s next? “Our vision for Alter transcends borders. We aim to provide the highest level of sustainable baby care products and establish ourselves as a globally recognized brand. , we are gearing up to launch various new product categories here in India as well, which will fundamentally change the game and revolutionize the baby care industry on a new path.”
Fact sheet:
Number of employees: 12 people
ARR: INR 10 cr in 2024
[ad_2]
Source link
