Citi Bank is also recruiting an Ops Generation AI Software Engineer to join its Operations Engineering and Architecture group. The role involves “taking a product-centric approach to build robust, scalable, and easy-to-use solutions,” according to the job description of “developing foundational AI and LLM components and mature technology capabilities.” Masu. The salary range for this position is $142,320 – $213,480.
Shift your budget to AI
Brands are in an arms race and are already integrating genetic AI to improve customer experience through chatbots. Global brands such as Mondelez International plan to invest up to $180 million in AI over the next three years, with around 13% of that investment going to hiring new roles, ADWEEK has found. Ta. Meanwhile, business leaders, on average, plan to allocate 5.4% to 7.1% of their departmental budgets to AI generation in 2024, including 6.7% of their marketing budgets, according to Gartner. Masu. Brands are making ambitious promises to board members regarding their artificial intelligence strategies, but some are struggling to operationalize these investments, the people said. In any case, human jobs will soon be replaced by AI.
“[Brands] There is no level of granularity about what [new talent] and how many [new hires] They need it,” an industry executive, who spoke on condition of anonymity, told ADWEEK.
Mondelez is in the early stages of exploring opportunities in the AI space, the company told ADWEEK, without disclosing investment details.
Organizational reorganization
Gen AI brings new complexity to brands, forcing both brand and agency stakeholders to understand the benefits of technologies like Sora while also assessing their risks and ethical implications.
According to Jason Snyder, chief technology officer (CTO) of IPG agency Momentum Worldwide, fine-tuning this balance can be achieved by working with ethicists, conversational marketing specialists with advanced chatbot expertise, and brands. A variety of new roles could be created within the next year, including a data-driven strategist position.
Additionally, Snyder predicts the role of agency integration specialist will emerge within brands at the corporate level.
“If you’re running a marketing program for a large brand, you need someone to be responsible for integrating AI into every aspect of your marketing program,” Snyder says. “[Now] You can see this role being used in bits and pieces here and there. [Eventually]Whoever owns the budget for the work being done will be working closely with the agency’s integration specialist. ”
Moving labor and eliminating manual labor
Mark Wagman, managing director at management consulting firm MediaLink, says brands are looking to build a flashy AI leadership position to bring skillsets within their organizations and prove to the market that they’re serious about AI. He said he is pushing the limits of hiring roles.
On the other hand, the way AI is utilized varies by industry. For example, in the financial services sector, AI is used for fraud detection, risk management, and product development. Meanwhile, the retail industry is leveraging AI to personalize the customer experience, optimize inventory management and streamline logistics, Lusty said.
