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Break through the marketing maze

The Elite Times TeamBy The Elite Times TeamFebruary 11, 2024No Comments4 Mins Read
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“The Quest for the Ultimate Bike Chain Lube: Navigating the Labyrinth of the Lube Market”

In the complex world of cycling, where every watt counts and every little profit is sought after, the role of bicycle chain lubricant is paramount. The vast and complex market offers a wide variety of products, from wet and dry lubricants to drip-on and hot melt waxes, each claiming superior performance and efficiency. But beneath the glittering promises lies a maze of marketing claims, making it difficult for consumers to identify the right products.

The necessity of independent testing

Enter Adam Kerin, founder of Zero Friction Cycling, a company specializing in rigorous testing and analysis of bicycle chain lubricants. As a former engineer turned cycling enthusiast, Kerin is acutely aware of the challenges consumers face in this complex landscape. He believes that independent testing is important to evaluate and verify the performance of these products.

“The lack of industry-standardized testing allows manufacturers to make unsubstantiated performance claims,” explains Kerin. “Consumers are left in the dark, not knowing what to believe or which products to choose.”

Zero Friction Cycling’s test facility evaluates lubricant performance over thousands of kilometers on real bicycle drivetrains. Factors such as initial penetration, dust contamination, wet conditions and single application longevity are carefully considered. This thorough process establishes an independent body that can hold lubricant performance claims accountable and provide valuable information to cyclists, ensuring they have an informed understanding of how to save on wear and running costs. It is intended to assist in decision making.

The art of chain lubrication

Bike chain lubricant performance is critical to extending drivetrain life and improving efficiency. Wet lubes are designed for muddy and wet conditions and provide excellent protection against corrosion and wear. However, it can collect dirt and must be cleaned and repainted frequently.

Dry lubes, on the other hand, are best suited for dry, dusty conditions. Repel dirt and grime, reducing the need for frequent cleaning. However, in wet conditions, they may not provide the same level of protection as wet lubricants.

Drip-on wax and hot melt wax lubricants are becoming popular due to their long-lasting performance and ability to keep drivetrains clean. However, it requires more effort to apply and is not suitable for all riders.

Navigating the lubrication market

Navigating the bicycle chain lubrication market is not an easy task. With so many products and claims out there, consumers have to sift through a variety of information to find the right product. Adam Kerin’s Zero Friction Cycling paves the way for independent testing and validation, providing a ray of clarity in this complex market.

As the quest for the ultimate bike chain lubricant continues, the need for unbiased and reliable information continues to grow. Through independent testing, cyclists can make informed decisions, ensuring their drivetrain remains efficient, durable, and capable of handling any terrain.

In the complex world of cycling, where every watt counts and every little profit is sought after, the role of bicycle chain lubricant is paramount. The vast and complex market offers a variety of products that claim superior performance and efficiency. But beneath the glittering promises lies a maze of marketing claims, making it difficult for consumers to identify the right products.

Adam Kerin, founder of Zero Friction Cycling, is dedicated to rigorous testing and analysis of bicycle chain lubricants. His thorough process established an independent body that can hold lubricant performance claims accountable and provide valuable information to cyclists, ensuring that cyclists are well-informed and able to save on wear and running costs. It is intended to assist in decision making. As the quest for the ultimate bike chain lubricant continues, the need for unbiased and reliable information continues to grow. Through independent testing, cyclists can make informed decisions, ensuring their drivetrain remains efficient, durable, and capable of handling any terrain.



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