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paul sandle
LONDON (Reuters) – British broadcaster Channel 4 will target startups often overlooked by venture capital funds, including companies founded by women and black entrepreneurs, for an investment scheme that offers advertising opportunities in exchange for equity. Target companies.
The Untapped initiative will use criteria such as gender, ethnicity, education and household income to identify founders who have traditionally struggled to access capital, Channel 4 reported on Wednesday.
Once identified, the business plan will be subject to the same scrutiny as Channel 4 Ventures’ previous investments.
Channel 4 Chief Revenue Officer Velika Djurdjevic said Channel 4 Ventures, which has a consumer-based investment portfolio of £45 million (approximately $57 million), is the broadcaster’s effort to diversify its revenue beyond advertising. He said that it is part of the
She said Untapped uncovers investment opportunities in promising companies.
“We want to make sure that a significant portion of the deals that are submitted for approval are coming from a broader range of founders,” he said in an interview.
She said this was also in line with Channel 4’s mission to reflect the diversity of modern Britain and would inspire the fund’s co-investors in the ecosystem to broaden their horizons.
Using data from LinkedIn and Pitchbook, Channel 4 Ventures has researched the profiles of hundreds of founders of companies valued at over £100m since 2013 to identify the factors that make it difficult for them to raise funding. did.
They found that while 94% of founders are male, white college graduates are 10 times more likely to found a successful consumer company than black graduates, and nearly twice as likely as Asian graduates. There was found.
Data shows that graduates of Oxford, Cambridge or equivalent universities in the US also have a significant advantage, being 51 times more likely to receive funding than graduates of universities not ranked in the world’s top 100. It was shown.
($1 = 0.7878 pounds)
(Reporting by Paul Sandle; Editing by Kirsten Donovan)
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