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On Wednesday, March 6, the McDermond Center for Management and Entrepreneurship hosted Sarah O’Leary ’86 in the Union Building Ballroom for its speaker series.Mr. O’Leary, owner of a cannabis branding and marketing company immortal jellyfish (Jelly Brands) shared her journey in marketing and fulfilling her destiny as an entrepreneur founding and creating a community in the cannabis industry.
When O’Leary first entered the banking industry, he found it boring and described it as “a place where creative minds go to die.” However, a change in her mindset led her to see her everyday life as an “adventure”, which led to her successful marketing career.
After successfully promoting Jack in the Box, O’Leary was encouraged to open an agency. method and madnessWhich Omnicom Holdings Group I bought it a little over a year after it opened. Mr. O’Leary is also the author of the book “Brainwashing: Why the Shopper is More Important than What You’re Selling” and contributed to the magazine’s Business His section. huffington post.
“Bliss threw me off the career ladder, but I was going to be an entrepreneur,” O’Leary said. When her best friend’s son was diagnosed with Dravet syndrome, a genetic epilepsy disease, she learned of the positive effects of cannabis on his seizures. Additionally, O’Leary struggled with “putting.” [her] However, I did notice an improvement in my sleep thanks to cannabis.
O’Leary, who knew nothing about cannabis, combined her understanding of branding, retail, and consumer packaged goods (CPG) marketing with her passion for making consumers feel seen and creating the nation’s only weekly launched the Wacky Weed Tour, a cannabis tour. Since then, O’Leary has evolved. gal palm mini and several other brands create a place of connection and provide a judgment-free experience for cannabis consumers.
gal palm minihas a target market of women and has played a role in enabling women to enjoy cannabis. To make the experience more welcoming, O’Leary changed the names of cannabis strains to resemble nail polish colors and included activity cards in each box to build community and improve the consumer experience.
However, the lack of federal legalization of cannabis poses challenges for companies in the cannabis industry. Ms O’Leary explained how she overcame the marketing hurdle of not being able to promote her product as her content was removed by social media, in accordance with social media’s community standard guidelines for promoting drug taking.Point of sale she mainly focuses on gal pulse minis content.
“Stay aware of your audience’s wants, needs and wants,” O’Leary said. “[Your audience] It defines you and your success. ”
O’Leary continues to work in the cannabis industry for happiness. “That happiness is transmitted to everyone I work with,” O’Leary said.
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