Consello announces launch of Consello Experience, a marketing and brand advisory business

new york, January 4, 2024 /PRNewswire/ — Consello, a financial services advisory and strategic investment platform, is pleased to announce the launch of Consello Experience, a marketing and brand advisory business. Leading the practice is Wendy ClarkPartner and CEO of Consello Experience.

The rapid changes in today’s marketing environment mean it’s harder than ever to get the coveted consumer engagement and transactions. Brands need to look for ways to identify and convert additional impact, efficiency, and leverage from their marketing investments. Consello Experience Discover, measure, and deliver significant impact across the marketing continuum using proven approaches. From brand strategy and execution, to innovation and technology effectiveness, to capabilities and organizational effectiveness.

“Marketing typically represents the largest line of investment in a company’s overall P&L. We ask a simple question: ‘Does your company’s marketing feel like an investment that delivers a big return, or does it have a negative impact on performance? Does that feel like a low expense line?’” said Wendy Clark, CEO of Consello Experience. . “In most cases, CEOs know their company’s marketing can and must try harder. So from strategy to execution to capabilities, we help them turn marketing into a high-performing investment. We have the experience and know-how to do so.”

Before joining Consero, Mr. Clark was the CEO of dentsu international, led the company through a transformational period of revenue growth, reviving creativity, and realizing profits. Prior to this role, he served as Global CEO of renowned creative agency DDB Worldwide and President of Sparkling Brands and Strategic Marketing. coca cola north america.

“Advances in technology, a dynamic and changing media market, and the decline in creativity and brand differentiation are all underpinning the transformation of marketing, and that transformation is happening rapidly. , we intuitively know that we’re losing some impact and efficiency in our marketing, and that’s driving something better.” The return on marketing investment increases the company’s bottom line and bottom line. can be significantly improved. ” Declan Kelly, Chairman and CEO of Consello. “Wendy and her team have the strategic perspective and practical experience to help us achieve these results.”

Consello Experience It builds on Consello’s rapidly growing advisory business, which includes M&A advisory, investment banking, investments, growth, business development and digital asset advisory.The company has offices at atlanta, Barcelona, London, miami and new york.

About Consero
Consero Group is a financial services advisory and strategic investment platform. At Consello, we invest capital to grow companies and conduct business for banking clients in a variety of industries. We also provide business development and marketing services to help companies grow and evolve, and a digital asset advisory business to help companies participate in the global digital financial services ecosystem. Consello offers five distinct but integrated business lines: M&A Advisory and Investment Banking, Investments, Growth and Business Development, Marketing and Brand Advisory, and Digital Asset Advisory, all on one platform.

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