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Senior services marketing agency Varsity has named a new president.
Derek Dunham has been named president of the Warmleysburg-based varsity.
Dunham has more than 30 years of experience in branding, marketing and communications. At Varsity, he has led the implementation of research studies, strategic development initiatives, and tactical plans for senior citizen organizations.
“The field of senior services is incredibly diverse, but we see a lot of marketing to seniors based on the same tired stereotypes,” Dunham said in a news release. “Varsity’s goal for his clients is to bring ideas that break the mold to life. That’s what Varsity has done for the past 20 years, and that’s what we will continue to do.”
Varsity is owned by Pavone Group.
“Since its founding, Varsity has been committed to providing a fresh perspective to a mature market. This is an example of that commitment,” Pavone Group President John Bassunas said in a news release. “The post-COVID-19 world has created a lot of demand for the senior living and senior marketing industries. Roundtable Projects During COVID-19 Starting with the launch of , and following this announcement today, Varsity is uniquely poised to meet these demands.”
Varsity’s Roundtable Project is an ongoing series aimed at sales and marketing leaders in life plan communities and age-in-place programs across the country.
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