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Written by Troy Watts
University of Indianapolis data analytics students are teaming up to take on the National Collegiate Athletic Association’s (NCAA) 2024 Crossroads Classic Analytics Challenge. This is the first time UIndy is participating in a statewide competition.
Established in 2021, the Crossroads Classic Analytics Challenge provides Hoosier college students the opportunity to tackle real-world business problems and find solutions. This year’s challenge challenges students to predict whether a customer will buy a ticket to the Division I Women’s Basketball Championship using real customer data from the NCAA and external data, with the goal of increasing ticket sales. I’m looking for
UIndy is represented by three student teams under the direction of Dr. Alli Snyder, assistant professor of data analysis. One is made up of students from the Master of Data Analytics (MSDA) program and the second is made up of students from the School of Business Administration.
The Challenge is the latest example of how UIndy provides experiential and applied learning opportunities for students while serving our community, a true testament to “Education for Service.”
“The great thing about experiential applied learning projects like this is, of course, you’re dealing with real-world data, business problems, and clients, which is what we do throughout the curriculum, but it’s also more It’s also about being part of something bigger,” Snyder said. “It’s great to see our data knowledge and skills being used to make a difference and benefit others. For example, we are helping improve the health of mothers and babies in Indiana. We have done applied projects in the past that have real-world benefits, such as initiatives we support. Whenever we find a project that benefits others, we involve our students.”
In addition to Snyder’s leadership, the team also receives valuable insight and coaching from MSDA alumnus Bukenya Lawrence. He participated in many data challenges during his time at UIndy and currently works as a senior systems engineer and data analyst at Cummins.
“We are proud to have alumni like Lawrence who are valuable to our organizations, our communities, and our future data leaders,” Snyder said.
Teams will submit their results to a panel of judges who will decide which teams will advance to the final round. All teams participating in the final round will present to the NCAA at national headquarters in downtown Indianapolis. The challenge will award a $10,000 prize to the top three teams, and the winning team will receive a champion ring.
Visit the Crossroads Classic Analytics Challenge website to learn more about the valuable experience offered to students and to see the latest news from our teams.
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