The company’s flagship product, Truth Social, President Trump’s megaphone of choice, is a minor player in a social media landscape dominated by giants like Facebook owner Meta. Trump Media, meanwhile, has tens of millions of dollars in losses, sparse revenue and has struggled to attract advertisers and users since its founding in 2021.
This success is largely due to Trump, one of Truth Social’s most prolific users, with nearly 6.8 million followers, the most on the platform. President Trump has 34 million followers on Facebook, 24 million followers on Instagram, and more than 87 million followers on X.